What is a Local SEO Campaign? Walking You Through the Foundation

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Your small business serves the local community. Customers searching for local businesses are looking to find you and your business. How did that happen? Through a local SEO campaign.

A local seo campaign is a digital marketing strategy that helps businesses rank higher in Google when customers search for your goods or services, or similar brands. We get it – this is technology and it can seem like a lot. But don’t worry. We’re pros at this stuff. We’re going to explain how local SEO can benefit your business and about Google Business Profile so searchers can find you online.

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Website Design vs. Web Development: Is There A Difference?

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There’s no doubt that the internet has revolutionized how we do business and live our lives. Who isn’t on the internet at any given point in a day? Here’s the thing: there is a team that develops every single thing connected to the web.

There are two main players in the world of web: website design vs. web development. While these two disciplines are different, ultimately they work together, sometimes blending, to create a functional website. Search engine optimization (SEO) web design is making a website that leads to higher search engine rankings, which we’re guessing you probably want.

Think of it this way: Your website is the structure that was designed by web designers, or architects. Web development is the construction portion, with the people in charge (software engineers) like contractors.

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What Is A Content Marketing Strategy & How Do You Create One That Works?

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Why would a restaurant or car repair shop spend time and energy on content marketing efforts? We understand that it could be confusing, so let us explain how a content marketing strategy can help your small business thrive — no matter the industry.

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How Should Your Business Use Social Media in 2022?

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The best way to use social media in 2022 is to be human. Hear us out.

Social media is the key to engaging with customers, building relationships and increasing brand awareness. If you’re not using social media in your marketing strategy, what the hell are you planning? You’re risking alienating potential customers and missing out on valuable opportunities to grow your business. Have you asked yourself how businesses should use social media? You have if you’re reading this, and that’s why we’ve put together this information on how businesses use social media marketing in 2022.

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7 Tips For Building Your Brand Identity

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So you’re looking for where to start building your brand. Let us help give you a leg up.

When building a personal or business brand, the first step for entrepreneurs is to define your identity. You need to identify what makes your brand unique, what it stands for and how it will be perceived by others. Your branding efforts should be steered by brand guidelines (overall actions) that help you understand where your brand is today and where you want it to be tomorrow. 

Once you’ve created this plan and established a foundation of who you are as a brand, you can continue building your brand upon that foundation by developing the fun stuff: logos, fonts and colors. 

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Breaking Down A Digital Marketing Strategy

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You’ve heard the saying “consistency is key,” and it’s a large component of a digital marketing strategy. From posting on social media channels to the tone of your brand, consistency is what helps achieve business goals.

What’s a digital marketing strategy, exactly? It’s the way ideas are organized to establish an internet presence or to create brand awareness. Digital marketing channels are used to advertise a brand, including social media, search engine optimization (SEO), podcasts, Google ads and anything else digital. Think of a digital marketing strategy as a series of goals to help you accomplish a large goal. Ultimately, it’s a way to reach new customers through digital channels.

We know, we know. It sounds like a lot, but don’t worry. We’re going to review different online strategies that make up a digital marketing strategy.

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