Is Your Website’s Technical SEO Holding it Back?

Is your website holding you back from getting the search traffic you deserve? It may not be what’s on your site — technical SEO issues could prevent ranking well with search engines.

The good news is that there are plenty of ways to fix these problems, and we know how. (Don’t worry, we’ll share!) Learn some of the most common issues preventing your website from getting found on Google (or other search engines if you’re into that sort of thing).

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Don’t Just Wing It: Have a Social Media Marketing Plan

Let’s cut to the chase. If you’re asking, “Do I need a social media marketing plan?” You probably do. Social media marketing efforts are a type of content marketing campaign that helps you create high-quality content that your target audience wants to see — on the social media platforms they’re already on.

Learn some of the basics of social media marketing planning, including how to identify your target audience and monitor if your plan is working. So if you want to develop your social media marketing strategy, keep reading!

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What’s the Best Branding Strategy?

Whether you’re a small business or a Fortune 500 company, branding is important. The biggest brands in the world all have one thing in common: their brand stands out from the competition.

Strong brand awareness is one of the most valuable assets for your business because it provides employees with direction, increases the value of your company on Wall Street, makes acquiring new customers easier and, more importantly, creates loyalty among existing customers.

It doesn’t matter if you’re a small business or a startup with your sights on global domination; learn some of the best branding examples and how to emulate them for a successful branding process.

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A “Top of the Funnel” Look At The Digital Marketing Funnel

If you’ve changed the oil in your car, you probably used a funnel. It provides a more controlled flow of liquid, collecting a lot on top and streamlining it to a manageable stream.

Use that to picture the digital marketing funnel: broad on top and narrow towards the bottom.

Each digital marketing funnel stage is different, using different tactics for a different audience. Use this conversion funnel model to easily understand where potential customers are in the purchasing process to target them accordingly. Embrace this type of digital marketing sales funnel to maximize conversions and offer your audience a great user experience.

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5 Reasons Blogging Needs to be Part of Your Content Marketing

If you’re new to content marketing, you may wonder what role blogging plays in a successful strategy. Blogging content marketing is one of the most important pieces of an inbound marketing puzzle. It can help attract new customers to your small business, convert leads into buyers, and improve your search engine rankings.

If you’re looking to get the most out of digital marketing, blogging needs to be part of your content marketing strategy. In this blog post, we will discuss five reasons why blogging needs to be part of your content marketing strategy.

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Everything You Need to Know to Get Started With Your Email Marketing Strategy

Did you know that email is the most effective digital marketing tool for small businesses? It’s true! It’s estimated that there will be nearly 4.6 billion global email users by 2025. That’s why it’s so important to learn the basics of email marketing efforts and how to get started.

In this blog post, we will discuss the different types of emails you can send, the best time to send them, and some effective email marketing strategies that will help you grow your business. Are you ready to learn how to craft the right email?

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Does Your Business Need A Website Redesign?

If you’re a small business owner considering a website overhaul, it’s time to get excited! Website redesigns take your online presence to the next level. Whether your current site is outdated, has poor functionality and performance, or you just want to refresh your brand image, a website redesign can help bring new life into your digital home.

A great way to determine if you need a website rebrand is to see what’s (not) working on your current site. Determining whether or not you should take on a website redesign project can be complicated, but it doesn’t have to be. So, how do you determine if you need an entirely new website?

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What Are Different Social Media Channels, And How Are They Used?

There are so many social media marketing channels out there, how could you possibly keep track? Each channel has its own audience and content format, so you have to tailor your content accordingly.

With a new social media platform popping up seemingly every day, it makes sense to focus on the major leaguers. In this blog post, we discuss the main social media channels, the types of content that thrive there, and how you can use it to promote your small business.

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What is On-page SEO and How Does it Affect Your Website?

If there’s anything we enjoy talking about, it’s search engine optimization, or SEO. Why? It’s arguably the most important component of websites. No SEO (page ranking), no web traffic. Plus, we like to stay on top of trends and best practices then pass that information to you.

Today we’re taking it a step further with SEO best practices. What is on-page SEO, and how can you optimize your site for the best search results? As part of your digital marketing strategy, you should incorporate some practices that will help make on-page SEO the best for you.

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