You may not know exactly what a retargeting campaign is, but maybe you’ve visited a website, clicked around, even put an item in your shopping cart, and then, for whatever reason, left. Then, maybe days or weeks go by, and you see an advertisement for the product that slipped away. What the hell? Surprise: it’s a retargeting ad.
Whether you’re a seasoned website owner or a beginner, organic traffic should be at the top of your list for boosting sales. It’s simple; organic traffic means more potential customers hitting your web page.
Yes, organic website traffic really does matter and can have an incredible impact on success. But don’t worry if SEO strategy (search engine optimization) isn’t one of your strong points. (We can help you with that, too.)
Before we get down to the nitty-gritty, look at the different types of traffic: direct traffic, organic traffic, referral traffic, and SEO traffic. Learning how people find your website is the most important step in meeting your digital marketing goals.
It doesn’t take a web development guru (but we have those, too) to realize that the way consumers access the internet has evolved. People are hitting the web more than just at their home computers, so responsive website design was born. Responsive web design addresses that reality by displaying web pages in a way that makes them adaptive to different devices with different screen sizes.
Many people look for businesses, services, and products using a search engine. Honestly, who doesn’t? But how many people go on to the second or third page? Here’s the harsh truth: if you’re not on the first page, you’re invisible. An effective SEO strategy shows you more frequently in organic searches. Higher visibility leads to more organic traffic, more leads, and, ultimately, more revenue. So what do you need to do? Let’s talk about some basic SEO strategies, shall we?
While some small business owners may focus more on other forms of digital marketing, sending out emails is one of many ways to reach your audience (with a high return on investment). Why is it so effective in sending marketing messages? Because basically everyone has access to their email non-stop thanks to their mobile devices.
When an email marketing campaign is done correctly, it can generate more leads, increase revenue, and establish stronger loyalty and brand awareness. Let’s break down why email marketing is important.
In today’s world, digital marketing isn’t an option; it’s how you grow your business and build brand loyalty. People need to know who you are and why they should continuously choose you as a brand. Social media marketing in 2023 is an affordable and effective way to ensure your brand gets the market saturation it needs. One of the best ways to get recurring customers is simply reminding them you’re there.
There’s more to finding potential customers than cold outreach by sales reps. Lead nurturing is the art and science of forging relationships with prospective and current customers. It’s not a one-size-fits-all approach. Instead, it uses various tools and strategies to make it happen. Why wait? Let’s get into it.
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