Example of a blog web page.

5 Reasons Blogging Needs to be Part of Your Content Marketing

If you’re new to content marketing, you may wonder what role blogging plays in a successful strategy. Blogging content marketing is one of the most important pieces of an inbound marketing puzzle. It can help attract new customers to your small business, convert leads into buyers, and improve your search engine rankings.

If you’re looking to get the most out of digital marketing, blogging needs to be part of your content marketing strategy. In this blog post, we will discuss five reasons why blogging needs to be part of your content marketing strategy.

What Is Blogging, Even?

Think of a blog as a type of journal entry on a web page with a specific topic. The copywriter creates an outline and researches the topic. Keyword research determines the topic and blog content in order to rank better on the search engines. Internal, external, and backlinks all help search engine crawlers, too. Infographics within each piece of content can also be beneficial to keep readers interested.

Strong blog content will lead both potential and loyal customers to see you as a thought leader or expert in what your brand offers.

Just So You Know

In your research, you’ll probably see “B2B marketing” and “B2C marketing.” B2B is business-to-business, which is us talking with you (one business communicating with another). B2C is business-to-consumer, or a business to an individual (likely your relationship with your customers).

Without Further Ado

Now that you know some blogging basics, it’s time to get into it. Here are five reasons why blogging is a crucial part of an effective content marketing strategy.

  1. Increase Reach Through Social Media: Blog content is a great way to broaden your reach across social media. High-quality content can be shared and spread quickly on social media platforms like Facebook, LinkedIn, and Instagram. Not only will you improve brand awareness, but you’ll also be able to track how many times it’s been shared and by who. 
  2. Generate New Leads: Blog content can help new people learn more about your brand. It allows you to showcase what makes your business unique and why customers should come to you. 
  3. Improve Search Engine Rankings: Blog content can help improve your search engine optimization (SEO) rankings as it increases the content on your website. This signals to search engines that your site is regularly updated with content and can be trusted. It allows you to use targeted keywords throughout your content and get it seen by the right people.
  4. Leverage Influencers: Blog content is a great way to leverage influencers and guest bloggers as it allows you to connect with them and ask for their help in promoting your content. This can be done through guest posts or simply asking them to share your content, which will help get it seen by more people. 
  5. Measure Metrics & Track ROI: Finally, blogging makes measuring metrics and tracking your content’s return on investment (ROI) easier than ever before. You can track which content is most successful, what keywords are used the most, who is sharing content the most, and so on. This information can help you refine and improve your content marketing strategy going forward.

Keeping these reasons in mind and applying them to your online marketing strategy will help with conversions. As you show potential customers that you have a solution to their problem, they’ll follow your call to action (CTA). The more research and better understanding you have of your buyer personas, the better the buyer’s journey will be for each customer.

Where To Get Blog Ideas

If you ever get writer’s block, there’s no reason to panic. It happens to the best of us. A cool thing about your library of overall great content is you can repurpose it, leading to organic traffic to your site. Blogs are a gift that keeps giving!

Valuable content can be derived from a variety of other types of content. If you recorded a podcast, you can zone in on one point made in the recording and then turn it into a blog. Maybe you posted a well-performing social post. Build on that in a blog.

Both case studies and white papers can be turned into a blog, which in turn can be promoted by links in email marketing tactics. Possibilities are endless when it comes to creating blogging content.

Don’t stray away from visual content, either. If your content strategy includes video content, build off those ideas to make a fresh blog.

Examples of Blogs

If you’ve checked out our library of marketing blogs, that’s an example of our blog content. Notice how each blog has a specific idea and we focus on it? That’s because we practice what we preach.

Stay Organized

While organizing content marketing efforts, create a content calendar. Plan out your overall digital marketing strategy, and read other websites before you start writing your blogs.

Find Credibility With Sources

Content Marketing Institute (CMI) is an excellent resource for learning more about content strategies, as well as content creation best practices. They offer a range of courses and resources on content marketing, including ones specifically related to blogging.

Keep in mind that blogs aren’t intended to be scholarly works. Find statistics and other non-competing, relevant content to back up your points.

Lift Marketing Is Your Content Strategist

Whether you’re new to content marketing or a content marketing veteran, content creation and content strategies can be overwhelming. Luckily, your friends at Lift Marketing have the marketing tools to guide you through the process of creating the best content marketing strategy for your brand.

Here’s our CTA in this blog: Don’t be shy. Contact us for help with blogging, content marketing and any other marketing advice you need.