Entries by Becky Bertuzzi

What Are Internet Cookies? Your Need-to-Know FAQ Guide

You’ve probably seen the little pop-up on web pages that says “warning, this site uses cookies to improve your experience.” Maybe when you’ve seen it, you’ve thought that yes, a delicious fresh-baked cookie would improve your browsing experience a great deal but were confused because of course, the website never delivers the promised treat. We […]

Mastering the Launch of Your New Website

Are you a small business owner looking to launch a new website? It can be daunting, but don’t worry – there are plenty of strategies and options that you can explore. Don’t know where to start? Well, you’re in the right place! Your new site is part of your brand, and you want it to […]

What’s the Best Branding Strategy?

Whether you’re a small business or a Fortune 500 company, branding is important. The biggest brands in the world all have one thing in common: their brand stands out from the competition. Strong brand awareness is one of the most valuable assets for your business because it provides employees with direction, increases the value of […]

Why Should I Care About Brand Guidelines? Why Do They Matter?

Trust us – you need to establish brand guidelines. But how do you do that? Many business owners don’t even know what they are; that’s why we’re here. Think of your brand as a person. Brand guidelines are all the different parts that make up this person’s personality (a.k.a. brand identity). Let’s just dive right […]