Entries by Becky Bertuzzi

What’s the Best Branding Strategy?

Whether you’re a small business or a Fortune 500 company, branding is important. The biggest brands in the world all have one thing in common: their brand stands out from the competition. Strong brand awareness is one of the most valuable assets for your business because it provides employees with direction, increases the value of […]

Why Should I Care About Brand Guidelines? Why Do They Matter?

Trust us – you need to establish brand guidelines. But how do you do that? Many business owners don’t even know what they are; that’s why we’re here. Think of your brand as a person. Brand guidelines are all the different parts that make up this person’s personality (a.k.a. brand identity). Let’s just dive right […]

Website Design vs. Web Development: Is There A Difference?

There’s no doubt that the internet has revolutionized how we do business and live our lives. Who isn’t on the internet at any given point in a day? Here’s the thing: there is a team that develops every single thing connected to the web. There are two main players in the world of web: website […]

7 Tips For Building Your Brand Identity

So you’re looking for where to start building your brand. Let us help give you a leg up. When building a personal or business brand, the first step for entrepreneurs is to define your identity. You need to identify what makes your brand unique, what it stands for and how it will be perceived by […]

The Essential Questions to Ask Any Website Design Company

A high-quality website adds legitimacy to your brand identity. Your business’s online presence must extend further than just simple social media channels to reach potential customers. Let’s assume you’re in a situation where your business needs a new website. It might be because your business is new (or a startup), or maybe because your business […]

What Every Business Needs to Know About Branding

In today’s market, branding is the name of the game and it can make or break your small business. However, many business owners don’t know what true branding is, nor do they see how it can boost their bottom line. Successful branding is essentially about creating an image for your company that’s unique and memorable […]