Thanks to social media, it’s not necessarily a pain in the ass anymore to get information about a new product or a jazzy event in front of reporters. That doesn’t mean you should still skimp out on sending formal press releases. They’re a good marketing tool to send to news outlets, whether you’re a startup […]
About Lauren Moliterno
As veep of content, Lauren controls chaos by overseeing all content.
Her background in content is extensive – not only did she graduate from THE Ohio State University (she is contractually obligated to emphasize THE), but she also trained at Second City Training Center in Chicago and performed improv comedy at the Del Close Marathon in New York City. (What is improv besides off-the-cuff content, anyway?) When not buried in TikTok editing (more like scrolling, let’s be honest) or typing up a script, Lauren assists in directing local high school drama productions (although she’s never been in one). That’s right; the content never stops!
Entries by Lauren Moliterno
Influencer marketing is a form of social media marketing that companies can employ to get their products or services in front of their target audience. It’s a digital marketing tool that leverages the followers of an already-established account to reach a new audience (with reciprocity, of course).
If you’ve changed the oil in your car, you probably used a funnel. It provides a more controlled flow of liquid, collecting a lot on top and streamlining it to a manageable stream. Use that to picture the digital marketing funnel: broad on top and narrow towards the bottom. Each digital marketing funnel stage is […]
If you’re new to content marketing, you may wonder what role blogging plays in a successful strategy. Blogging content marketing is one of the most important pieces of an inbound marketing puzzle. It can help attract new customers to your small business, convert leads into buyers, and improve your search engine rankings. If you’re looking […]
Why is content marketing important? It’s not just a trend; it’s an established strategy that savvy business owners have used for years to gain visibility and engagement with their target audience. Whether you’re a startup or a well-established business, understanding why content marketing is important for your online presence can help elevate your brand awareness […]
Why would a restaurant or car repair shop spend time and energy on content marketing efforts? We understand that it could be confusing, so let us explain how a content marketing strategy can help your small business thrive — no matter the industry.