Entries by Lauren Moliterno

Why Evergreen Content is the Key to Boosting Your Rankings

When it comes to your content marketing strategy and SEO strategy, you should always be considering how to keep your traffic steadily increasing. While simply putting out trendy content will bring bursts of organic traffic to your website, this is not the most effective way to achieve this. The issue with this kind of content […]

The Benefits of Blogging for Business — and How to Get Started

Blogging is a powerful tool in content marketing strategy, providing a range of benefits that can significantly impact your business’s bottom line. But for those who are less confident in their writing skills, it’s often a digital marketing strategy that gets put on the back burner.  But no more! Whether you’re a new business starting […]

How a Press Release Can Be Your Ticket to Stardom

Thanks to social media, it’s not necessarily a pain in the ass anymore to get information about a new product or a jazzy event in front of reporters. That doesn’t mean you should still skimp out on sending formal press releases. They’re a good marketing tool to send to news outlets, whether you’re a startup […]

A “Top of the Funnel” Look At The Digital Marketing Funnel

If you’ve changed the oil in your car, you probably used a funnel. It provides a more controlled flow of liquid, collecting a lot on top and streamlining it to a manageable stream. Use that to picture the digital marketing funnel: broad on top and narrow towards the bottom. Each digital marketing funnel stage is […]

5 Reasons Blogging Needs to be Part of Your Content Marketing

If you’re new to content marketing, you may wonder what role blogging plays in a successful strategy. Blogging content marketing is one of the most important pieces of an inbound marketing puzzle. It can help attract new customers to your small business, convert leads into buyers, and improve your search engine rankings. If you’re looking […]

Content Marketing Is Important – Here’s Why

Why is content marketing important? It’s not just a trend; it’s an established strategy that savvy business owners have used for years to gain visibility and engagement with their target audience. Whether you’re a startup or a well-established business, understanding why content marketing is important for your online presence can help elevate your brand awareness […]