Even if you’re a small business, you should still be a global star – and you can be with the right video marketing strategy. Now, thanks to social media and the high-quality cameras on cell phones, everyone can get in on the movie making game. It’s fun, it’s easy – and it can really pay […]
About Morgan Sebastian
With Morgan at the helm, inbound marketing has never looked better (or had better eyeliner).
This multitasker not only helps her colleagues and clients get their social media and email marketing fix but she is also dedicated to assisting her cat on his fitness journey — we believe in you, Stanley! To reward herself for her hard work, Morgan is always on the search for the perfect pick-me-up, be it a day-old (previously) iced coffee, a cold smoothie, a hot Danish, or some stale Mike and Ikes.
Entries by Morgan Sebastian
How many times have you scrolled through your social media feeds and stopped on an influencer’s post promoting a product or service? That’s the power of influencer marketing. The rise in popularity of influencers has made them invaluable to businesses looking for ways to engage with their customers and increase brand awareness. Understanding exactly who […]
Fasten your seatbelts as we set out on a wild ride into the interesting world of social media usage by various generations! It’s kind of like peering into a digital mirror that reflects the peculiarities, viewpoints, and obsessions of each age group. We’ll take a look at each generation and dive into what makes them […]
Social media strategy has become a crucial component of every company’s marketing strategy in the current digital era. It’s essential to have a thorough awareness of what your rivals are doing on social media if you want to stay one step ahead of the game and surpass them. To make your social media strategy as […]
Linkedin, Facebook, Tiktok, now Threads – there are so many different social media channels it can be hard keeping up with what should be posted when and where and to what target audience. But there’s no doubt that the benefits of social media marketing are too many to ignore. There’s no need to throw in […]
Believe it or not, email marketing crushes other strategies in ROI (source: Demand Curve). It’s one of the most effective methods for reaching out to existing customers, building relationships, lead nurturing, and generating sales. But successful email marketing is way more than just hitting “send.” A lot goes into making the right (profitable) email sequence.
While some small business owners may focus more on other forms of digital marketing, sending out emails is one of many ways to reach your audience (with a high return on investment). Why is it so effective in sending marketing messages? Because basically everyone has access to their email non-stop thanks to their mobile devices. […]
In today’s world, digital marketing isn’t an option; it’s how you grow your business and build brand loyalty. People need to know who you are and why they should continuously choose you as a brand. Social media marketing in 2023 is an affordable and effective way to ensure your brand gets the market saturation it […]
Email marketing is the smarter, faster, more targeted brother of postcards and brochures. Email lists, triggered email automation, and easy-to-use email templates allow you to save hours of specifically addressing and sending out mailers to your customers — because what small business has time for that? Instead of licking a bunch of stamps, get direct access […]
Are you a business owner looking to make the most of your social media marketing campaigns? Are you hesitating to take the plunge because you don’t know where to start? Well, now’s your time! With the right guidance and planning, launching a successful social media campaign is well within your reach. You won’t have to […]