Entries by Morgan Sebastian

Behind the Scenes: Pulling Back the Curtain of Influencer Marketing

How many times have you scrolled through your social media feeds and stopped on an influencer’s post promoting a product or service? That’s the power of influencer marketing. The rise in popularity of influencers has made them invaluable to businesses looking for ways to engage with their customers and increase brand awareness. Understanding exactly who […]

How to Nail a Strategic Email Sequence

Believe it or not, email marketing crushes other strategies in ROI (source: Demand Curve). It’s one of the most effective methods for reaching out to existing customers, building relationships, lead nurturing, and generating sales. But successful email marketing is way more than just hitting “send.” A lot goes into making the right (profitable) email sequence.

Mastering the Different Types of Email Marketing

Email marketing is the smarter, faster, more targeted brother of postcards and brochures. Email lists, triggered email automation, and easy-to-use email templates allow you to save hours of specifically addressing and sending out mailers to your customers — because what small business has time for that? Instead of licking a bunch of stamps, get direct access […]

Make a Social Media Campaign Work For You

Are you a business owner looking to make the most of your social media marketing campaigns? Are you hesitating to take the plunge because you don’t know where to start? Well, now’s your time! With the right guidance and planning, launching a successful social media campaign is well within your reach. You won’t have to […]