Inbound, outbound, all around you hear these terms, but what exactly do they mean? What’s the difference between inbound vs. outbound marketing? And how does knowing all this marketing jargon help you reach your potential customers? We get it; it can be challenging to keep up with different marketing techniques. But – and we hate […]
One of the oldest forms of digital marketing, email marketing, is still just as effective as it was many years ago. In fact, it has become even more effective in recent years following the dreaded events of 2020. With people spending more time at home, ecommerce businesses have returned to email marketing – and have seen […]
Welcome, social media enthusiasts! Have you ever wondered how your favorite social media pages, like those of certain businesses or influencers, stay so lively and engaging? Well, it’s all thanks to something called community management. If you’re eager to learn how to build and nurture online communities, you’ve come to the right place! Let’s dive […]
Even if you’re a small business, you should still be a global star – and you can be with the right video marketing strategy. Now, thanks to social media and the high-quality cameras on cell phones, everyone can get in on the movie making game. It’s fun, it’s easy – and it can really pay […]
How many times have you scrolled through your social media feeds and stopped on an influencer’s post promoting a product or service? That’s the power of influencer marketing. The rise in popularity of influencers has made them invaluable to businesses looking for ways to engage with their customers and increase brand awareness. Understanding exactly who […]
Fasten your seatbelts as we set out on a wild ride into the interesting world of social media usage by various generations! It’s kind of like peering into a digital mirror that reflects the peculiarities, viewpoints, and obsessions of each age group. We’ll take a look at each generation and dive into what makes them […]
Social media strategy has become a crucial component of every company’s marketing strategy in the current digital era. It’s essential to have a thorough awareness of what your rivals are doing on social media if you want to stay one step ahead of the game and surpass them. To make your social media strategy as […]
Linkedin, Facebook, Tiktok, now Threads – there are so many different social media channels it can be hard keeping up with what should be posted when and where and to what target audience. But there’s no doubt that the benefits of social media marketing are too many to ignore. There’s no need to throw in […]
Believe it or not, email marketing crushes other strategies in ROI (source: Demand Curve). It’s one of the most effective methods for reaching out to existing customers, building relationships, lead nurturing, and generating sales. But successful email marketing is way more than just hitting “send.” A lot goes into making the right (profitable) email sequence.
While some small business owners may focus more on other forms of digital marketing, sending out emails is one of many ways to reach your audience (with a high return on investment). Why is it so effective in sending marketing messages? Because basically everyone has access to their email non-stop thanks to their mobile devices. […]
