Believe it or not, email marketing crushes other strategies in ROI (source: Demand Curve). It’s one of the most effective methods for reaching out to existing customers, building relationships, lead nurturing, and generating sales. But successful email marketing is way more than just hitting “send.” A lot goes into making the right (profitable) email sequence.
While some small business owners may focus more on other forms of digital marketing, sending out emails is one of many ways to reach your audience (with a high return on investment). Why is it so effective in sending marketing messages? Because basically everyone has access to their email non-stop thanks to their mobile devices. […]
In today’s world, digital marketing isn’t an option; it’s how you grow your business and build brand loyalty. People need to know who you are and why they should continuously choose you as a brand. Social media marketing in 2023 is an affordable and effective way to ensure your brand gets the market saturation it […]
Are you a business owner looking to make the most of your social media marketing campaigns? Are you hesitating to take the plunge because you don’t know where to start? Well, now’s your time! With the right guidance and planning, launching a successful social media campaign is well within your reach. You won’t have to […]
There’s no doubt that social media is a powerful marketing tool. But, like all tools, it’s only effective if you know how to use it correctly. In this blog post, we’ll explore social media marketing effectiveness and some concrete examples of successful social media campaigns. And finally, we’ll discuss the importance of engagement and how […]
Let’s cut to the chase. If you’re asking, “Do I need a social media marketing plan?” You probably do. Social media marketing efforts are a type of content marketing campaign that helps you create high-quality content that your target audience wants to see — on the social media platforms they’re already on. Learn some of […]
There are so many social media marketing channels out there, how could you possibly keep track? Each channel has its own audience and content format, so you have to tailor your content accordingly. With a new social media platform popping up seemingly every day, it makes sense to focus on the major leaguers. In this […]
The best way to use social media in 2022 is to be human. Hear us out. Social media is the key to engaging with customers, building relationships and increasing brand awareness. If you’re not using social media in your marketing strategy, what the hell are you planning? You’re risking alienating potential customers and missing out […]
Great content comes in all kinds of formats, including blogs, pictures and videos. The question is, how can you get the right people on the internet to see them? The simple answer: a curated content marketing strategy. Your content marketing efforts are useless without a planned approach to content creation and search engine optimization. In […]
Maybe you have a new product, but you’re not sure how to advertise it. Perhaps you have a great group of regular customers but can’t seem to find new business. In today’s age of technology, it makes sense for business owners to dive into social media channels, right? While SEO (search engine optimization) is one […]
