If your business has any internet presence whatsoever (which it should), you have probably at least heard of Google Ads. If you haven’t, you could be missing out on an incredible opportunity to boost your website traffic and make more sales. Google Ads (formerly known as Google Adwords and Google Adsense) is a very useful […]
When running a business, everything comes down to your revenue growth. While this is the case for all aspects of your business, it’s especially true for your marketing efforts. After all, businesses spend large sums of money across several aspects of marketing strategy: ad campaigns, customer relationship management (CRM), content marketing, email marketing, social media […]
Ever since the explosion of the internet, traditional advertising practices are not all that businesses are focusing on in order to put themselves in front of their target audience. With the rise of digital marketing, marketing strategy has been able to evolve, and businesses have many more avenues to explore in order to promote themselves […]
To sell your product or service, you need to know who you’re selling to. But how do you do that? By investing hours and hours and thousands of dollars on complicated market research? By going out and interviewing tons and tons of your customer base? Sure, that might help, but what if you don’t have […]
You know the best marketing teams keep a constant eye on their data – but when you look at your own dashboard all it does is give you a headache. We get it. Don’t worry, you’re not alone. Marketing analytics can be tough to understand – in fact, there are whole fields of study devoted […]
