Choosing the best keyword to focus on for your webpage can be a tall task. You need one that has low keyword difficulty, high search volume, AND suits the content you are trying to create. If you’ve struggled with this in the past, it may be time for you to add keyword clusters to your […]
With the rise of AI-generated content and some major search engine algorithm updates, it’s more important than ever to keep your marketing strategy agile and competitive if you’re going to place high on the SERPs. SEO trends in 2024 and beyond will be more than just link-building and keyword research; you’ll have to keep up […]
If you’re new to digital marketing, you may not be sure if you should use SEO or PPC ads to boost your conversion rates. Heck, if you’re really new, just knowing the difference between SEO vs Pay-Per-Click may be a struggle. Understanding both and knowing when and why to use them is critical to search […]
Greetings, fellow masters of marketing! Now that you’ve dabbled in the wide world of digital marketing, you’re prepared to take on the formidable beast that is SEO. Don’t worry; we’re here to help you navigate the perilous world of implementing search engine optimization into your marketing strategy. Gather your digital machetes, and let’s go on […]
Let’s face it folks, business listings in the phone book don’t pull in local customers the way they used to. When was the last time you even saw a phone book, let alone used one? That’s what I thought. Now, if local customers are looking for a product or service, they turn to Google search […]
SEO is important. In fact over half of the visits to any given website come from a search engine. Getting to the top of the SERPs is essential to reaching your target audience and growing your business. Which means that if your SEO strategy is lacking – well, it can hurt pretty bad. You may […]
Tech is always growing, always changing, and as a result, so are digital marketing strategies. To make sure your marketing campaigns are performing well, you need to make sure your MarTech stack is stacked with the most up-to-date and effective marketing tools as possible.
There sure are a lot of acronyms in digital marketing, huh? SEO, SEM, CTR, PPC, CPA, CPC, OPP – okay so that last one is actually from ‘90s hip hop, but still, you get the picture. It can be confusing. Especially because some are so similar. Take SEO and SEM. SEO you might have somewhat […]
It’s good to set goals, even for your website. What does that mean? That depends, but SEO goals are a great start. Search engine optimization (SEO) is crucial for increasing online visibility and search volume while bringing organic traffic to websites in the dynamic digital environment. Implementing an efficient SEO strategy is important for attaining […]
SEO is important for business. For big business. For small business. For local business. For ecommerce business. SEO is important for business. You keep hearing it. But you aren’t sure why SEO is important for business, or what it can do for you. Hell, maybe you’re not even sure what SEO even means. With how […]
