Entries by Lift Marketing

A “Top of the Funnel” Look At The Digital Marketing Funnel

If you’ve changed the oil in your car, you probably used a funnel. It provides a more controlled flow of liquid, collecting a lot on top and streamlining it to a manageable stream. Use that to picture the digital marketing funnel: broad on top and narrow towards the bottom. Each digital marketing funnel stage is […]

5 Reasons Blogging Needs to be Part of Your Content Marketing

If you’re new to content marketing, you may wonder what role blogging plays in a successful strategy. Blogging content marketing is one of the most important pieces of an inbound marketing puzzle. It can help attract new customers to your small business, convert leads into buyers, and improve your search engine rankings. If you’re looking […]