If you’ve changed the oil in your car, you probably used a funnel. It provides a more controlled flow of liquid, collecting a lot on top and streamlining it to a manageable stream. Use that to picture the digital marketing funnel: broad on top and narrow towards the bottom. Each digital marketing funnel stage is […]
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If you’re new to content marketing, you may wonder what role blogging plays in a successful strategy. Blogging content marketing is one of the most important pieces of an inbound marketing puzzle. It can help attract new customers to your small business, convert leads into buyers, and improve your search engine rankings. If you’re looking […]
Did you know that email is the most effective digital marketing tool for small businesses? It’s true! It’s estimated that there will be nearly 4.6 billion global email users by 2025. That’s why it’s so important to learn the basics of email marketing efforts and how to get started. In this blog post, we will […]