The Weight Room

Strengthening your business one blog at a time. We cover everything marketing from email newsletters to Google ads — and everything in between

What Every Business Needs to Know About Branding

July 10, 2022/in Lift Blog/by Becky Bertuzzi

In today’s market, branding is the name of the game and it can make or break your small business. However, many business owners don’t know what true branding is, nor do they see how it can boost their bottom line. Successful branding is essentially about creating an image for your company that’s unique and memorable to your target audience so that they can recognize your company among a sea of look-alike companies and similar products.

So if you’re asking yourself, “What is branding?” Don’t worry; we’ll take a look at brands, branding, and how effective branding can help your business.

Learning the Basics of Social Media Marketing

July 5, 2022/in Lift Blog/by Hannah Telesz

Maybe you have a new product, but you’re not sure how to advertise it. Perhaps you have a great group of regular customers but can’t seem to find new business. In today’s age of technology, it makes sense for business owners to dive into social media channels, right? While SEO (search engine optimization) is one of the best ways to drive traffic to your website, social media management can increase brand awareness and give potential customers another way to find your business.

It seems like a lot, but don’t worry. We’ll break down the different parts of social media marketing, including social media presence and how to build relationships with potential customers in the process. Ready? Let’s go.

The Weight Room

What Every Business Needs to Know About Branding

Learning the Basics of Social Media Marketing

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