Digital Marketing Blog | Lift Marketing

Digital marketing team explaining off-page SEO to a client

What You Gotta Know About Off-Page SEO

December 2, 2022/in Lift Blog/by Dan Reash

In simple terms, SEO (Search Engine Optimization) is the set of actions you take to get your website found. You DO want it found, don’t you? Of course! But not all SEO is the same. For starters, there’s on-page SEO, which covers all of the strategies on your website to improve your ranking on search engine results pages (SERPs). On-page SEO includes important factors like high-quality content, internal linking, and optimization of heading, image, and title tags.

Already confused? Refresh your knowledge of on-page SEO if you need to, but come right back!

But that’s not what this blog is about. So, what is off-page SEO? Sometimes called “off-site SEO,” this umbrella term covers all the strategies used off of a web page to improve its search engine ranking factor. Let’s find out about what they are and how they help your page ranking, which, in turn, helps your site get found by searchers.

Conversion data for a Lift Marketing digital marketing campaign.

What’s the Deal With Digital Marketing Conversion Rates?

December 2, 2022/in Lift Blog/by Dan Reash

While you probably have a general idea of what a digital marketing conversion rate is, you might not know why it’s important to your business. That’s why you’re here, reading this blog.

Learning about average conversion rates can be confusing — we get it. We want to help you launch your new product or service, so here are some foundations about conversion rates and conversion optimization.

Web development and CSS coding on a computer monitor.

Looking at the Most Important Website Design Elements

December 2, 2022/in Lift Blog/by Sara Rogers

You can have the most amazing, high-quality content in the world, but if your website design elements are difficult to navigate (or just straight-up suck), then you’re missing out on a huge opportunity. If that wasn’t clear enough: in 2016 alone, people spent more than 7 billion hours on websites – almost twice as much time spent watching videos on YouTube. That’s how important it is to get this right.

Sometimes, people head to your website after finding you on social media. Or a first impression is made after a potential customer types in some keywords on Google (thanks, search engine optimization). They’re on your page; now you want your site to be user-friendly, right?

So let’s look at some key elements of successful websites and how they impact user experience (UX). Don’t just keep scrolling; these are important elements to understand.

Hupspot, Ahrefs, WordPress, and SEMrush logos.

13 Best Digital Marketing Tools You Should Be Using (If You’re Not Already)

December 2, 2022/in Lift Blog/by Becky Bertuzzi

Yes, we’re the experts on digital marketing. But that doesn’t mean we do absolutely everything ourselves. In fact, you know real marketing masters like us use an arsenal of digital marketing tools to make sure everything we do is the best it can be.

Making a digital marketing strategy come to life – and be successful – takes a lot of moving parts. That’s why there are certain digital marketing tools for different aspects of online marketing, from email marketing automation to analytics tools. Let’s take a look.

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What You Gotta Know About Off-Page SEO

What’s the Deal With Digital Marketing Conversion Rates?

Looking at the Most Important Website Design Elements

13 Best Digital Marketing Tools You Should Be Using (If You’re Not Already)

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