The Weight Room

Strengthening your business one blog at a time. We cover everything marketing from email newsletters to Google ads — and everything in between

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Looking at the Most Important Website Design Elements

December 2, 2022/in Lift Blog/by Sara Rogers

You can have the most amazing, high-quality content in the world, but if your website design elements are difficult to navigate (or just straight-up suck), then you’re missing out on a huge opportunity. If that wasn’t clear enough: in 2016 alone, people spent more than 7 billion hours on websites – almost twice as much time spent watching videos on YouTube. That’s how important it is to get this right.

Sometimes, people head to your website after finding you on social media. Or a first impression is made after a potential customer types in some keywords on Google (thanks, search engine optimization). They’re on your page; now you want your site to be user-friendly, right?

So let’s look at some key elements of successful websites and how they impact user experience (UX). Don’t just keep scrolling; these are important elements to understand.

Make a Social Media Campaign Work For You

December 1, 2022/in Lift Blog/by Hannah Telesz

Are you a business owner looking to make the most of your social media marketing campaigns? Are you hesitating to take the plunge because you don’t know where to start? Well, now’s your time!

With the right guidance and planning, launching a successful social media campaign is well within your reach. You won’t have to be an expert in digital marketing or jump through hoops of complicated metrics to reach your business goals — here are the basics.

What’s the Buzz About SEO Audits?

November 2, 2022/in Lift Blog/by Quenton Cross

Your small business has recently launched a new site. Good job! Now you need to see if this part of your digital marketing plan is working. There’s only one problem: you don’t know how to figure that out. Don’t fret; our SEO experts are here to save the day and help you through this.

You need an SEO audit. Don’t freak out – it’s not bad. Many factors affect a site’s position in search results, but some simple tweaks can make a big difference. In this blog, we’ll break down what the SEO audit process is so your brand can be as awesome as us – uh, you.

The Weight Room

Looking at the Most Important Website Design Elements

Make a Social Media Campaign Work For You

What’s the Buzz About SEO Audits?

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