Digital Marketing Blog | Lift Marketing

Mobile-optimized website compared to its desktop version.

A Simple Guide to Understanding Mobile Optimization

March 1, 2024/in Lift Blog/by Sara Rogers

Are you noticing high bounce rates on your website? Not getting the traffic you’re looking for? Stuck with a low search ranking on Google? It could be because you’ve neglected mobile optimization. In recent years, mobile search has surpassed traditional desktop computer searches as the most frequent method of internet browsing, making mobile-friendliness a high priority for web developers.

If your website is a pain for mobile phone users, you’re missing out on a large portion of overall internet traffic. A mobile-optimized website is crucial for businesses today, so make sure your site is ready for mobile internet users.

Calculation examples of measuring marketing ROI.

Measuring Marketing ROI: An Explanation for Beginners

March 1, 2024/in Lift Blog/by Quenton Cross

When running a business, everything comes down to your revenue growth. While this is the case for all aspects of your business, it’s especially true for your marketing efforts. After all, businesses spend large sums of money across several aspects of marketing strategy: ad campaigns, customer relationship management (CRM), content marketing, email marketing, social media marketing, the list goes on. But how do you know the money you’re pouring into your marketing budget isn’t going to waste? Measuring your marketing ROI is the answer.

Five popular AI tools for marketing automation.

These 5 AI Marketing Tools Are Changing the Game

February 21, 2024/in Lift Blog/by Jake Capezzuto

Unless you’ve been living under a rock, you know that artificial intelligence has taken the digital marketing world by storm. It went from a few quirky tools you could play around with to powerful parts of a digital marketer’s arsenal. Now, you would be hard-pressed to find something that’s not going down the automation rabbit hole. AI tools for marketing play a huge role in digital marketing strategies, including content marketing, social media marketing, search engine optimization (SEO), email marketing automation, and even customer support.

Don’t be afraid; AI-powered software is not taking your job anytime soon. The fact is that despite the massive advancements made recently, AI still can’t fully replace a human. Instead, it remains a very helpful tool we can leverage to make our jobs run smoother and more efficiently — and even improve customer experience. With so many options out there, what are the best AI marketing tools?

An example of a digital ad in Google search.

An Expert Example of Digital Ads-What They Are and How to Use Them

February 20, 2024/in Lift Blog/by Quenton Cross

Ever since the explosion of the internet, traditional advertising practices are not all that businesses are focusing on in order to put themselves in front of their target audience. With the rise of digital marketing, marketing strategy has been able to evolve, and businesses have many more avenues to explore in order to promote themselves effectively and attract new customers.

Marketing campaigns have changed greatly in recent years, and some businesses are lagging behind. If you’re looking for an example of digital ads and how they can be used, look no further. We’ll cover the best of the best, and give you an expert look at how to use them out in the wild.

The Weight Room

A Simple Guide to Understanding Mobile Optimization

Measuring Marketing ROI: An Explanation for Beginners

These 5 AI Marketing Tools Are Changing the Game

An Expert Example of Digital Ads-What They Are and How to Use Them

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