What Are Customer Personas? Learn How to Know Your Target Audience
To sell your product or service, you need to know who you’re selling to.
But how do you do that? By investing hours and hours and thousands of dollars on complicated market research? By going out and interviewing tons and tons of your customer base? Sure, that might help, but what if you don’t have the time for all that? After all, you’ve got a business to run.
The good news is that there is a simple way to get to know your target customers that doesn’t involve all that. You just need one thing: a customer persona.
What’s a customer persona? We’re glad you asked.