Start Here: Email Marketing for Beginners
One of the oldest forms of digital marketing, email marketing, is still just as effective as it was many years ago. In fact, it has become even more effective in recent years following the dreaded events of 2020. With people spending more time at home, ecommerce businesses have returned to email marketing – and have seen great success.
Email marketing is an excellent method for promotion, lead generation, brand awareness, and sales — all while staying cost-effective.
But how do businesses use email content to get conversions? Emails often include promotional material, coupons, content offers, etc. that can lead to a sale — and it often does! Email marketing campaigns have one of the highest average return on investment (ROI) of any digital marketing strategy.