Behind the Scenes: Pulling Back the Curtain of Influencer Marketing
How many times have you scrolled through your social media feeds and stopped on an influencer’s post promoting a product or service? That’s the power of influencer marketing.
The rise in popularity of influencers has made them invaluable to businesses looking for ways to engage with their customers and increase brand awareness. Understanding exactly who a successful influencer is often comes with many questions. If you find yourself scratching your head and wondering just what makes an influencer good at their job, or if they’re right for your brand, never fear – we’ve got those answers and more right here.