Pepsi or Coca-Cola? Dunkin’ or Starbucks? Apple or Samsung? If you have an immediate answer to any of these questions, well, you understand brand loyalty. As you can imagine, a lot goes into a brand strategy. A unique brand experience is key to customers coming back. Without a strong grasp on who you are as a company, why would a customer choose you over a competitor? Your brand is your lifeline. At Lift Marketing, we know you’re more than just a logo (even though you still want a kick-ass logo design).
Thinking about rebranding? We got you. Just starting to figure out your brand? We can work on that, too. A good visual identity starts with a recognizable logo that people enjoy. Marketing agencies and providers stretch from Los Angeles to New York, but you don’t need to go coast to coast to determine your brand positioning. We’re right here in Canfield, OH.
Brand Strategy = Digital Marketing Strategy
Let’s bring data into the party. Did you know that even social media is part of your brand identity? Social media marketing and activation are key for brand messaging.
Customer loyalty is built on consistent brand identity. But it takes even more than just consistency… it has to be memorable, recognizable, and straight-up GOOD. A marketing strategy without knowing your brand is just a wish. We’ll set you up for success by highlighting your brand and complimenting it with graphic design.
Coming from our parent company, one of the top branding agencies in Youngstown, we’re not a startup getting our feet wet. We have the experience and resources to handle your brand management without missing a step. We don’t just have hopes and dreams, we have branding experts with a creative team to knock your brand design out of the park.
Starting your branding strategy can be overwhelming. As brand consultants and cultivators, we can guide you through finding the right messaging and designs. Learn more about some of the many branding materials we’ll utilize to give your company local recognition on par with global brands.
While it’s not the end-all, be-all of branding, a good logo is the first step. Our designers can provide you with multiple logo designs to choose from.
Even the best product in the world can be hurt by a bad packaging design. As a full-service branding company, our designers can create packaging to compliment your logo and fit into your overall brand strategy.
Your website is one of, if not the, most important piece of your brand’s real estate. As a design agency, we have a web development team that makes interactive and user-friendly websites. Our web designers create sites with a UX/UI design that invites customers to stick around (leading to a higher buying potential).
Do you need words? We got ‘em. Our copywriting team works hand-in-hand with our SEO and content marketing teams to write blogs, email newsletters, content offers, website pages, and anything else you need to fit with your brand.
Content marketing doesn’t stop with written materials. Our in-house video production team can provide you with high-quality videos for a variety of uses and channels.
Lifting Local and Small Businesses
Your logo is just the tip of the iceberg. A lot is going on below the surface that keeps your brand afloat. Market research helps us determine your digital strategy, including who your competitors are and finding your target audience. Our search engine optimization services bring the audience to your page — while our web design keeps them there.
Don’t sell your branding short by stopping at the company name. While it’s important to have a recognizable and memorable brand name and logo, your brand purpose expands beyond that. Studies have shown that potential customers are way more invested in the WHY of your business than the HOW or even WHO. Let us develop your brand and lift your goals sky high.