The Benefits of Blogging for Business — and How to Get Started

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Blogging is a powerful tool in content marketing strategy, providing a range of benefits that can significantly impact your business’s bottom line. But for those who are less confident in their writing skills, it’s often a digital marketing strategy that gets put on the back burner. 

But no more! Whether you’re a new business starting out or an older business ready to try your hand with online marketing, it’s worth trying to see how your website visitor numbers rise. You’re here reading this blog right now, aren’t you? Point: Lift Marketing.

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Revealing SEO Secret Treasures: A Guide to SEO Strategy for Entry-Level Marketers and Startups

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Greetings, fellow masters of marketing! Now that you’ve dabbled in the wide world of digital marketing, you’re prepared to take on the formidable beast that is SEO. Don’t worry; we’re here to help you navigate the perilous world of implementing search engine optimization into your marketing strategy. Gather your digital machetes, and let’s go on this audacious journey together to tackle your search engine rankings and nail down your SEO strategy.

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Creating a Social Media Calendar: Master Your Content Marketing Strategy

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If your small business isn’t on social media, it’s virtually invisible. You know this.

But managing social posts across different networks can be overwhelming — especially if you don’t know what you’re doing. Remembering where and when to post which type of content and keeping a regular posting frequency, all while juggling your regular business operations can be enough to make you want to unplug completely and just give up on your social media presence.

Before you go off the grid, let us teach you how to simplify your social media marketing strategy with one simple tool: a content calendar.

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Local SEO: How to Optimize Your Business for Local Searches

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Let’s face it folks, business listings in the phone book don’t pull in local customers the way they used to. When was the last time you even saw a phone book, let alone used one? That’s what I thought.

Now, if local customers are looking for a product or service, they turn to Google search (or on rare occasions, some other search engine like Bing or Yahoo). If you’re the owner of a small business, you may be in despair about this, thinking “Woe is me, searchers will never see me – big, national chains own the SERPs.”

Quit panicking and listen – a good local SEO strategy can help. With the right search engine optimization, you can get to the top of the local search results. Take a minute to calm down and breathe, and then we’ll teach you how to lift your local search ranking.

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Ready for Your Close-Up? 8 Tips to Get Started With Video Marketing

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Even if you’re a small business, you should still be a global star – and you can be with the right video marketing strategy. 

Now, thanks to social media and the high-quality cameras on cell phones, everyone can get in on the movie making game. It’s fun, it’s easy – and it can really pay off as a part of your marketing efforts. So what are you waiting for? 

What’s that – you’re not sure how to get started? No worries – just follow these professional tips for video marketing and you’ll be walking the digital red carpet in no time. 
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6 SEO Mistakes You Might Be Guilty Of That Could Hurt Your Business

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SEO is important. In fact over half of the visits to any given website come from a search engine. Getting to the top of the SERPs is essential to reaching your target audience and growing your business. Which means that if your SEO strategy is lacking – well, it can hurt pretty bad.

You may think your digital marketing strategy is iron clad, but you could be making some of the most common SEO mistakes without even realizing it. Search engine algorithms are becoming more developed by the day. To make sure you’re getting the most organic traffic you can, you need to make sure your search engine optimization is at the top of its game. Checking your website’s SEO for some of the most common, but biggest mistakes, is a great first step.

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How a Press Release Can Be Your Ticket to Stardom

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Thanks to social media, it’s not necessarily a pain in the ass anymore to get information about a new product or a jazzy event in front of reporters.

That doesn’t mean you should still skimp out on sending formal press releases. They’re a good marketing tool to send to news outlets, whether you’re a startup looking to expand brand awareness or you’re a seasoned small (or large) business.

There’s an important style to press releases, whether you’re sending information to news outlets about a product launch or upcoming event. Don’t believe us? Keep reading to find out how to write a press release.

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What Are Internet Cookies? Your Need-to-Know FAQ Guide

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You’ve probably seen the little pop-up on web pages that says “warning, this site uses cookies to improve your experience.” Maybe when you’ve seen it, you’ve thought that yes, a delicious fresh-baked cookie would improve your browsing experience a great deal but were confused because of course, the website never delivers the promised treat. We kid – but really, internet terms can be so confusing so you’ve likely wondered what exactly a cookie is and why so many pages feel the need to warn you about them.

Well, you don’t need to feel lost anymore. We’re going to cover the basics of what a cookie is – web cookies, that is, not the baked ones.

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Behind the Scenes: Pulling Back the Curtain of Influencer Marketing

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How many times have you scrolled through your social media feeds and stopped on an influencer’s post promoting a product or service? That’s the power of influencer marketing.

The rise in popularity of influencers has made them invaluable to businesses looking for ways to engage with their customers and increase brand awareness. Understanding exactly who a successful influencer is often comes with many questions. If you find yourself scratching your head and wondering just what makes an influencer good at their job, or if they’re right for your brand, never fear – we’ve got those answers and more right here.

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Landing Page Best Practices: Up Your Lead Generation Game With These Tips

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Landing pages are important.

Sure, your homepage is great at greeting your customers, but it’s your product landing pages that’s going to convert them from potential customer to customer.

That’s why to boost your conversion rate, you’ve got to make sure your following landing page best practices. From a killer CTAs to compelling landing page copy – every part has to be working toward making a conversion. Any distractions and you risk having your potential customers walk away.

Are you freaking out? Sorry – didn’t mean to scare you. We just take this stuff really seriously. But you can calm down – we’re going to tell you everything you need to know to lift your landing pages from good to great.

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