Video Marketing Matters: How To Keep Up With the Trend

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Everybody wants to be a star. Which makes it no surprise that many businesses are now turning to online video production as a way to build brand awareness as a part of their digital marketing strategy.

Video marketing is easier to do than ever, and showing consistent growth on the number of marketers who use it. If you’re struggling to call “ACTION” on your own video marketing campaign, or don’t know how to capitalize on the different kinds of video content trending right now, then you’ve come to the right place.

Let’s get you ready for your close up.

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Get the Most Out of Your Small Business SEO – How to Maximize Your SERPs Ranking

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You may think that your small business can’t compete with the big dogs when it comes to placing high on the search engines. You may think that because you only have a brick-and-mortar store in your hometown that small business SEO is a waste of time. You may think that a traditional store only needs traditional marketing strategies.

No offense, but you may be wrong.

Whether you have a big or small business, a physical or ecommerce store – a strong online presence is important. When potential customers are looking for your product, they’re turning to search engines. So you need to make sure your local business is turning up there, too.

Small business SEO doesn’t have to cost you big dollars and can help you extend your reach to a whole new target audience. Plus, with a little know-how it’s not so hard to get started. Let’s get you on your way.

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How To Increase Awareness of a Brand: All You Need to Know For Your Small Business

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It doesn’t matter how great your product is if no one knows it exists.

Gone are the days of if you build it, they will come. There are just too many options. In order for your small business to succeed, you need to stand out to potential customers. You need brand recognition and awareness.

But knowing how to increase awareness of a brand in a world full of ever changing technologies and shortening attention spans is one hell of a challenge, isn’t it?

Well, it doesn’t have to be. Here are some tried-and-true tips and tricks to build a solid brand awareness strategy for your small business.

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MarTech Stack Review: Do You Use the Right Tools to Achieve Digital Marketing Success?

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Tech is always growing, always changing, and as a result, so are digital marketing strategies.

To make sure your marketing campaigns are performing well, you need to make sure your MarTech stack is stacked with the most up-to-date and effective marketing tools as possible.

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Breaking Down Social Media Demographics: Unmasking the Digital Divide Between Generations

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Fasten your seatbelts as we set out on a wild ride into the interesting world of social media usage by various generations! It’s kind of like peering into a digital mirror that reflects the peculiarities, viewpoints, and obsessions of each age group. We’ll take a look at each generation and dive into what makes them unique and how they behave on social media.

After that, we’ll give you the rundown of each platform’s typical social media users. Knowing who’s on the other end of your social media post is essential for making a social media campaign work for you.

Let’s get started with the social media generation itself, Gen Z!

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AI has Arrived – What Benefits Does it Bring to Your Marketing Strategy?

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In today’s fast-paced and digitally-driven world, businesses are constantly seeking innovative ways to engage their target audience and stand out in a competitive market. Artificial Intelligence (AI) has emerged as a revolutionary force in marketing owing to its rapid development and versatile applications.

Artificial intelligence marketing empowers businesses to gain valuable insights, automates tasks such as email marketing, and delivers personalized experiences that foster customer engagement and loyalty. If you’re unsure of the impact  AI has on marketing strategies and how it has the potential to transform customer interactions with companies, then stay tuned – we’ve got news for you.

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SEO vs SEM: What’s the Difference, and Which One is Right for You?

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There sure are a lot of acronyms in digital marketing, huh? SEO, SEM, CTR, PPC, CPA, CPC, OPP – okay so that last one is actually from ‘90s hip hop, but still, you get the picture.

It can be confusing. Especially because some are so similar. Take SEO and SEM. SEO you might have somewhat of a handle on – after all, it’s a pretty big deal nobody, especially us, can stop talking about – but SEM?

It’s a lot to take in – and sometimes when tech writers in the industry try to explain these terms, it seems like their target audience is made up of aliens. All you want to know – in the simplest terms possible – is the difference between SEO vs SEM.

Well, we got good news for you – that’s exactly what you’re about to get.

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Want to Unlock Your Brand’s Success? Then Develop Your Brand’s Recognition.

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What makes brands like Apple, Nike, McDonald’s, or Coca-Cola so recognizable? Aside from being enormous companies, they are four of the strongest and most recognizable brands in the world. For businesses looking to flourish and succeed in today’s quickly changing and intensely competitive business environment, developing a strong brand has become crucial.

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Ignite Your Business’s Online Success With These SEO Goals

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It’s good to set goals, even for your website.

What does that mean? That depends, but SEO goals are a great start.

Search engine optimization (SEO) is crucial for increasing online visibility and search volume while bringing organic traffic to websites in the dynamic digital environment. Implementing an efficient SEO strategy is important for attaining sustainable growth and staying one step ahead of the competition, regardless of how big or small your business is.

Regardless of their industry or niche, businesses of all sizes should work toward achieving some fundamental, realistic SEO goals, which will be covered in this blog.

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6 Tips for Top-Tier Website Design

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A well-designed website is essential for any company or person trying to have a significant online presence in today’s digital world. Your professional website’s design is a crucial tool in your digital marketing arsenal.

A great website acts as a digital showroom, spreading the message of your company and luring customers to learn more. If you want to wow your digital guests, follow the top six website design tips included below.

These will guarantee a user-friendly and jaw-dropping website by improving the user experience, boosting conversions, and making a lasting impression on your audience by putting these methods into practice.

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