Not everyone knows what inbound marketing is — and fewer do it right. At Lift, we are a full-service marketing agency that makes content your audience wants to see. Haven’t tried inbound yet? We know how to get you started.
We don’t wait for potential customers to drive past (and actually read) your billboard. We go out and find your target audience where they’re already looking. Learning their pain points (and how you can help them) is the best way to market.
What in the World Is Inbound Marketing?
Inbound is all about knowing your audience and what they want to see, not just what you want them to see. Inbound marketing (also referred to as content marketing) is a collection of many different marketing plans that work together. One way you’ve probably seen before is email marketing.
Email marketing campaigns are more than just hitting send; there’s a whole content marketing strategy behind it! Our marketing specialists will handle lead generation through social media and landing pages to grow your email list. Next, our copywriting and inbound team will write and design custom emails that inform and entertain your audience – engaging newer customers and keeping the usuals coming back. We keep it transparent, so we’ll report your metrics, including open rate, subscribers, and conversion rate.
High-Quality Content Provides High-Quality Leads
Content creation and brand awareness are like peanut butter and chocolate: great on their own but magic together. Our digital marketing strategy doesn’t mean making content just for the sake of making it. Every piece of content has its purpose and fits into your overall branding.
Blogs are used for either education or SEO (search engine optimization). SEO-focused blogs drive people to your site by appearing high on the search engines. Educational blogs are shown on social media to catch the eye of potential customers. All our blogs are tailored to a targeted audience to either engage, entertain, or educate. The best content isn’t always written — our custom content can also include video! Our in-house video production team makes videos designed as part of your branding strategy and meets your business goals. Keeping video in-house means a consistent voice through all your promotions and posts.
Types of Content
Inbound marketing works for any industry or target audience. You just need to find the right type of content that best suits your goal and who you want to reach.
Email Newsletters
One of the best ways to advertise is with email marketing. Don’t wait on people to drive past your billboard to learn about your business — send it right to them!
Infographics
Visual content is a great way to get information across. Infographics are a great way to share information with your audience in a way they actually like looking at.
Press Releases
The bottom line is that you want people to know about your company. Press releases are a great way to get the word out on top of online marketing strategies.
Blogs
Blogs are great content for your site. There are two benefits: getting people to your site using SEO and educating your audience with helpful content.
Case Studies
Testimonials are a great way to show potential customers that you are what you say you are. Take it a step further with case studies and go in-depth on how your company has helped others for the better.
Website Content
A bad website can lose a sale. A captivating, user-friendly website is the best way to convince potential customers to pull the trigger and buy.
Video
Video is everywhere — and for good reason. It’s a great way to promote products, services, or your brand as a whole.
White Papers
When you want to get clear, in-depth information out to your audience, a white paper is the way to go.
Social Media Posts
In today’s world, an online presence is crucial for a successful business. Social media posts help reach potential customers and keep buyers informed.
Content Marketing Agency
Once your potential customers make it to your site, they should stay there! Website traffic is one thing, but bounce rate is the marker of how well your website design is really doing. A good web design is interactive, user-friendly, and looks inviting to the customer.
Getting people to your website is more than just ranking high on Google. Our social media marketing efforts will put your message in front of the right audience. Our social media strategists and content writers provide relevant content to your buyer persona, leading them to become a customer later.
In short, our content marketing team will get your audience to your site and keep them there with engaging content.
There’s no time like the present; leads don’t generate themselves. Allow our content marketing services to lift you high enough to reach those goals.
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