We’re living in such a technology-based time and have so much knowledge at our fingertips that it only makes sense to incorporate it all into our lives, right? Finding the time to read and research is hard, especially if you’re a small business owner. Have you considered digital marketing podcasts as a way to get information?
Keep reading, because in this blog we’re going to talk about some of the best digital marketing podcasts by marketing experts geared toward growing your marketing skills, especially if you’re a beginner in the marketing game.
Learn the Latest News
There are several reasons why it’s a good idea for small business owners to listen to digital marketing podcasts. Without getting too in-depth, here they are:
Trends and Techniques
Digital marketing is constantly evolving. What worked yesterday may not work today. By listening to digital marketing podcasts, you can stay up-to-date with the latest trends and techniques in the industry. Learn about new social media platforms, search engine optimization (SEO) strategies, copywriting, email marketing tactics, and much more.
Learn from Industry Experts
Digital marketing podcasts often feature interviews with experts in the field. By listening to these podcasts, you hear from people who have successfully implemented digital marketing strategies and achieved great results. They can get insights into what works and what doesn’t to apply those lessons to their own businesses.
Get Downright Inspired
Digital marketing podcasts can be a great source of inspiration for small business owners. Hear stories of other entrepreneurs who have used digital marketing to grow their businesses and overcome challenges. Stay motivated and energized as you navigate through building up your own business.
Connect With a Community
Many digital marketing podcasts have active communities of listeners who share their own experiences and insights. By participating in these communities, you can connect with like-minded individuals and get support and encouragement from others who are also working to grow their businesses.
It’s a no-brainer to listen to these podcasts. Not only will you stay up-to-date with the latest trends, but you also have a chance to get inspired and connect with other like-minded individuals. Luckily, most of them are available on the usual platforms: Apple Podcasts, Spotify, and some on SoundCloud. To make it easy for you, we’ve got links right to their pages so you can learn more. You’re welcome.
The Digital Marketing Podcast
Co-hosted by Daniel Rowles, Ciaran Rogers, and Louise Crossley, The Digital Marketing Podcast is not only free from advertisements but also shares global expert information with more than 100,000 listeners each month in more than 190 countries.
Entrepreneurs are interviewed by host Eric Siu in this weekly podcast. Siu, chairman of Single Grain, is an investor, founder, and advisor to companies. Listener reviews have attested to actionable tips and other “awesome” advice for this program from Siu, who will make another appearance on this list as you keep reading.
The Search Engine Journal Show
Listeners learn about SEO, PPC, content marketing, and so much more from The Search Engine Journal Show, hosted by Loren Baker. Podcast episodes include “Schema Strategy – How To Get More From The SERPs” and “Speaking, Mentorship, and Professional Growth with Ashley Berman Hale,” providing a full scope of marketing tips.
Online Marketing Made Easy
Learn about marketing on a simple level while host Amy Porterfield makes the lesson fun on Online Marketing Made Easy. Learn marketing tools like starting an email list or how to get better sales conversion rates. You can even learn how to hire your first employee (because hiring someone isn’t always smooth sailing). Porterfield has launched her own online business, so she knows what she’s talking about.
Everyone Hates Marketers
It’s no secret that folks outside of the marketing industry think a lot of marketers are slimy. We all know we aren’t, but how do you separate yourself from the crappier marketers? Find out in the weekly Everyone Hates Marketers podcast hosted by Louis Grenier. Guests don’t sugar-coat stuff and share actionable tips.
Social Media Marketing Podcast
For 45 minutes each week, gain insight from social media marketing experts with Social Media Marketing Podcast hosted by Michael Stelzner. It’s from the Social Media Examiner – an online resource that keeps you updated on social marketing trends. Who doesn’t love learning new strategies like staying in tune with algorithms and how to work with influencers (or learning what influencer marketing is)? What about staying current on TikTok trends and lead generation with YouTube ads? Yeah, we like the sound of this podcast, too.
Marketing School podcast
Cohosts Neil Patel and Eric Siu team up to teach you business- and entrepreneurship-related stuff by sharing their own experiences on the Marketing School podcast. A really cool thing about this one is that each episode is pretty short – we’re talking under 10 minutes. Definitely not how actual school was sometimes, droning on and on about who knows what.
Social Pros Podcast
Cohosts Anna Hrach, Daniel Lemin, and Erika Lovegreen have created a formula that works when it comes to this podcast – it’s been going for about a decade. How do LinkedIn, Google, Reddit, and all the rest gauge their social media programs? That’s what this team of marketing professionals dives into, and more. Check out the Northeast Ohio Regional Sewer District – they have a hilarious Twitter feed, discussed on this podcast.
Lift Marketing Is Here to Help
Take it from us, your marketing professionals, and give some of these digital marketing podcasts a chance to hear what these professionals say. When you’re ready to ask questions and implement some of the ideas you hear about, give us a call or drop us a line so we can start working together and build the digital marketing strategy of your dreams.