Pst… we have a secret.
Did you know that most marketing agencies actually outsource their video production? At Lift, we don’t need to hire subcontractors to film and edit our videos. We write, storyboard, film, and edit in-house to keep your message clear and concise. Consistency is key, and our video team members make sure your videos stay cohesive and high-quality. As a video production agency, you’ll see the same smiling faces at every video shoot.
With other companies, you may work with different camera workers at each filming. This could mean each video comes out entirely different — leaving little brand recognition. With videos included in your digital marketing strategy, we guarantee they will fit seamlessly into every campaign.
Video marketing is a great way to not only grab attention but also keep it. It’s more than just videography. With a consistent team working on your marketing services, we’ll make sure your videos always match your brand’s identity.
Video’s Role in Content Marketing
In today’s world, video content is a hot commodity. It’s not just for commercials; they can even be effective as part of your site’s web design. Don’t know where to get started? There are many types of videos that give different results.
Before customers buy, they want to know they’re getting the best out there. Often, new customers will turn to previous buyers for the real scoop. Testimonial videos showcase your product or service and build trust with your audience.
Imagine… you’re assembling a new shelf but it won’t stand up straight. Something went wrong. A quick assembly how-to video would ease your pain! Explainer videos are commonly sought after by users wanting extra help.
P.S. Explainer videos are so common that individual buyers often film one themselves for their own social channels. If you don’t provide it yourself, odds are your customers will. Don’t forfeit that audience!
They’re not just training videos! New buyers often like to see products in action before buying. Product videos are a great way to highlight specific products and their uses.
Part of our social media marketing plan means knowing what your audience wants to see on their timelines. Motion graphics can make your social media pages stand out alongside photos and word blocks.
Videos are a great way to spread brand awareness. Want your audience to know the real you? A video is a great way to showcase who you are as a company.
Have a live event you want to promote? Promotional videos can be about events, products, services, or new promotions. A fun video promo can garner customer interest.
Video Content For Any Industry
Videos can be a great addition to any marketing campaign, regardless of industry. Healthcare companies can use videos to promote products, give instructions, or focus on education. Startups can use them as a way to introduce themselves to the world. Non-profit organizations thrive with videos promoting fundraising events. A good video can be used in marketing campaigns across industries and audiences.
Corporate video production can feel stale and inauthentic to audiences. As a creative agency, we will make top-notch videos that pop and remain true to your brand. Before you fly out to Los Angeles or New York, let us handle your filmmaking and see for yourself.
At Lift, we are a full-service video production company. Our services include each step of the video production process, from pre-production to post-production. Our graphic designers make enticing thumbnails that attract your audience. Keeping each step in-house allows us to provide the highest quality video that meets your brand and campaign goals.