Digital marketing team explaining off-page SEO to a client

What You Gotta Know About Off-Page SEO

In simple terms, SEO (Search Engine Optimization) is the set of actions you take to get your website found. You DO want it found, don’t you? Of course! But not all SEO is the same. For starters, there’s on-page SEO, which covers all of the strategies on your website to improve your ranking on search engine results pages (SERPs). On-page SEO includes important factors like high-quality content, internal linking, and optimization of heading, image, and title tags.

Already confused? Refresh your knowledge of on-page SEO if you need to, but come right back!

But that’s not what this blog is about. So, what is off-page SEO? Sometimes called “off-site SEO,” this umbrella term covers all the strategies used off of a web page to improve its search engine ranking factor. Let’s find out about what they are and how they help your page ranking, which, in turn, helps your site get found by searchers.

Off-Page SEO Techniques Your Website Needs

Here are the best off-page SEO tools that help to get your website ranking higher:

Content Marketing

Content marketing is a whole blog in and of itself, so we’ll keep it simple here. Content marketing isn’t hard to figure out; it’s creating high-quality, valuable content that potential customers are interested in.

Social Media Marketing

Create pieces of content for social media platforms, like Facebook, LinkedIn, and Tiktok, to engage customers (and potential customers). Understanding your target audience helps you focus your social media efforts effectively.

Influencer Marketing

Build a relationship and partner with a social media influencer to promote your product or service. You raise your brand awareness, plus gain the advantage of a built-in audience of potential new customers. But be careful; a good influencer marketing partnership needs to benefit both sides, so make sure you’re square.

Guest Blogging

You have blogs on your site, right? If not, you’re missing out on a huge opportunity for website traffic. Blogging is one of the most impactful digital marketing strategies to improve your placement in organic search results.

There’s more to blogging than just posting on your own site. Write a guest blog on another website in your industry that allows for guest posts. OR, reach out to bloggers to write a blog or two on your site. Either way, you both can increase organic traffic by working together.

Link Building

It makes sense when you think about it. Link building is the practice of getting links to your website on other sites. Links on websites that point back to your page are called backlinks, and you want high-quality backlinks going to your site to build authority.

What Is Domain Authority?

Domain authority is a measure of trustworthiness. It establishes that your website is indeed what you say it is. When quality links go back to your website, this gives you more authority. In the industry, we call that “link juice.” No, really!

An important factor with backlinks is the number of different, unique pages pointing to your site. A good link-building strategy includes types of links from as many authoritative sites (or “referring domains”) as possible – a search engine’s algorithm doesn’t like to see too many links from a single site.

Local SEO

A local SEO campaign is another one of those strategies that could be a blog in and of itself – and it is! So we’re just going to do a high-level overview here. This strategy is all about focusing your SEO efforts to increase your local online presence. There are, of course, off-page SEO tactics to handle this.

Google My Business Profile

Google My Business is a free listing tool provided by Google that business owners use to appear more readily in a Google search. It’s like an online business directory and is one of the most effective off-page optimization tools.

The more accurate your information, the better. It also creates a forum where you can engage with customers by responding to reviews of your business and doing outreach by posting pictures and videos.

NAP Citations

These are places online that mention your business’s name, address, and phone number. NAP, get it? Ensuring that these are in place and correct adds further credibility to your business. Sites where your address can appear include Facebook, Yelp, and Yellow Pages.


Why just listen to podcasts when you could be producing your own? Of all the off-page SEO factors, podcasts might be the most “off-page” of them all. However, they’re a great way for both beginner and experienced business owners.

There are two avenues for podcasts: either start your own or become a guest on other podcasts that share similarities with your business or product. Either way, you get exposure to a wider audience and gain valuable brand mentions. Just remember to keep it interesting!

Get on the Same (Off) Page!

Boosting organic traffic to your website is a multi-part approach, and a solid off-page SEO strategy is just one part of one digital marketing plan. Lift Marketing can create a strategy with everything you need for your website to be found and your business to get noticed. You don’t even have to take our word for it: we provide you with the metrics that prove your SEO ranking is going up and that you’re getting noticed. Don’t waste time! Contact Lift Marketing now!