{"id":2203,"date":"2022-10-24T12:33:30","date_gmt":"2022-10-24T17:33:30","guid":{"rendered":"https:\/\/getlifted.io\/?p=2203"},"modified":"2023-06-22T13:40:37","modified_gmt":"2023-06-22T18:40:37","slug":"a-top-of-the-funnel-look-at-the-digital-marketing-funnel","status":"publish","type":"post","link":"https:\/\/getlifted.io\/a-top-of-the-funnel-look-at-the-digital-marketing-funnel\/","title":{"rendered":"A \u201cTop of the Funnel\u201d Look At The Digital Marketing Funnel"},"content":{"rendered":"

If you\u2019ve changed the oil in your car, you probably used a funnel. It provides a more controlled flow of liquid, collecting a lot on top and streamlining it to a manageable stream.<\/p>\n

Use that to picture the digital marketing funnel: broad on top and narrow towards the bottom.<\/p>\n

Each digital marketing funnel stage is different, using different tactics for a different audience. Use this conversion funnel model to easily understand where potential customers are in the purchasing process to target them accordingly. Embrace this type of digital marketing sales funnel to maximize conversions and offer your audience a great user experience.<\/p>\n

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What\u2019s a Digital Marketing Funnel, Exactly?<\/h2>\n

Let\u2019s cut to the chase. The digital marketing funnel is a visual representation of the customer\u2019s journey to becoming what you want: paying customers. It extends from the awareness stage, where people first learn about your business, to conversion, where they actually buy something from you.<\/p>\n

There are two major parts of this puzzle: making sure people are entering the funnel and moving down through the stages. Treating people appropriately for their stage of the funnel is key to a better conversion rate.<\/p>\n

Different Stages of the Funnel<\/h3>\n

The digital marketing funnel is made up of three major parts of the customer journey:<\/p>\n