{"id":2375,"date":"2022-12-02T14:42:12","date_gmt":"2022-12-02T19:42:12","guid":{"rendered":"https:\/\/getlifted.io\/?p=2375"},"modified":"2023-06-22T13:34:10","modified_gmt":"2023-06-22T18:34:10","slug":"whats-the-deal-with-digital-marketing-conversion-rates","status":"publish","type":"post","link":"https:\/\/getlifted.io\/whats-the-deal-with-digital-marketing-conversion-rates\/","title":{"rendered":"What\u2019s the Deal With Digital Marketing Conversion Rates?"},"content":{"rendered":"

While you probably have a general idea of what a digital marketing conversion rate is, you might not know why it\u2019s important to your business. That\u2019s why you\u2019re here, reading this blog.<\/p>\n

Learning about average conversion rates can be confusing \u2014 we get it. We want to help you launch your new product or service, so here are some foundations about conversion rates and conversion optimization.<\/p>\n

<\/p>\n

What Is a Digital Marketing Conversion Rate?<\/h2>\n

Conversion rate is a key metric that measures how many visitors to your website convert into customers or leads. It measures the success of individual campaigns, web pages, and landing pages.<\/p>\n

A high conversion rate means that more people are completing the desired action on your site, like signing up for an email list or opening an email you sent. It could be filling out a registration on your site or buying your product or service. A low conversion rate means fewer people are doing so; therefore, there’s room for improvement to make it easier for visitors to complete this task.<\/p>\n

Math Time<\/h3>\n

There\u2019s a formula for figuring out your conversion rate: the number of conversions divided by the total ad interactions tracked. Another way to say it is the total number of conversions divided by the total number of clicks equals your conversion rate.<\/p>\n

You can also take it a step back BEFORE your conversions to see how enticing your ads are with click-through rate (CTR). The click-through rate is calculated by the total number of clicks divided by impressions. Measuring both the conversion rate and click-through rate helps determine where you\u2019re hooking your target audience (and see what needs improvement).<\/p>\n

Rates for Different Reasons<\/h2>\n

So, what\u2019s a good website conversion rate? Great question. That number is between 2% and 5%. For ecommerce conversion rates<\/a>, you want to be around 3.5%. Google Ads conversion rates hover around 5.3%. Landing pages<\/a> should be around 11.5% and higher. When you get to a higher conversion rate than the average, your marketing campaigns are working.<\/p>\n

The overall conversion rate for each site and each brand varies because each has a different purpose. For example, an ecommerce site\u2019s goal is to have a number of visitors convert by making a purchase. A scientific study website\u2019s homepage will contain more data to share.<\/p>\n

Diving Into Digital Marketing Optimization<\/h2>\n

It doesn\u2019t matter if you’re a CEO or marketing director, you should care about digital marketing optimization. This is a sort of catch-all or broad way to explain looking at how your digital marketing campaigns are doing overall, including looking at your conversion rate.<\/p>\n

To optimize your online marketing strategy, you gotta know exactly how many people are converting to your website. I mean, the goal is to turn a potential customer into an actual purchasing customer, right?<\/p>\n

Knowing this will allow you to set goals for yourself and measure the effectiveness of your marketing efforts. For example, if my goal is 1,000 visitors per month from social media, then I should track how many people convert into leads or customers after seeing my ads. More importantly, if I have no conversions at all, something is clearly not working, and I need to do something about it.<\/p>\n

Improving Your Conversion Rate<\/h2>\n

Conversion rate optimization (CRO) is when you work to increase website visitors and get them to take an action like subscribing to email marketing lists, newsletters, or making a purchase. You can do this by creating a landing page (a page of your website dedicated to one call to action, including CTA buttons), specific headlines, or images.<\/p>\n

If you don\u2019t have a good conversion rate, it\u2019s time to work on improving your website or campaign to maximize your return on investment (ROI).<\/p>\n

Look into the following:<\/p>\n