You see how important lead nurturing is now, right? Good.<\/p>\n
1. Email Marketing<\/h2>\n
Industry insiders and statisticians<\/a> agree that email campaigns are unbeatable for a great return on investment (ROI). In 2020, email marketing generated $7.5 billion. In 2023, it\u2019ll likely cross the $10 billion threshold.<\/p>\n Segmentation is a critical aspect when positioning leads within the sales funnel. Besides that, expert segmentation allows for a personalized approach to messaging that appeals to the subscriber. And, because it ensures that leads only receive emails that are relevant to them, there\u2019s less of a likelihood that emails remain unopened or recipients unsubscribe.<\/p>\n Try email marketing automation to make it even easier on your marketing team. CRM tools like Hubspot and Mailchimp have templates for easy designs and automated email sends based on the date or user action (like if they left something in their cart). Meanwhile, nurturing emails help customers along the sales process. There\u2019s so much you can do with email marketing, just keep an eye on your metrics to see what\u2019s working. (If an email caused a ton of people to unsubscribe, take a hard look at the wording, the design, the time it was sent, everything \u2014 and then don\u2019t do that again.)<\/p>\n An expertly crafted content marketing<\/a> campaign is a fantastic way to nurture leads and build relationships. Content refers to anything from blog posts to how-to tutorials. Moreover, we use it to meet specific needs that potential customers might have.<\/p>\n Your content marketing strategy should complement your email marketing. Send them relevant content that they would be interested in directly into their inbox. This can help you move them through their customer journey or keep you top-of-mind if they already made a purchase.<\/p>\n [FREE GUIDE] Confused about where to start when creating a content marketing strategy? Get the guide to discover 3 steps for a killer content strategy and start generating more conversions. Sometimes, lead nurturing is as simple as asking questions. Consumers are frequently willing to complete surveys, take quizzes, or answer multiple-choice questions. When worded correctly, it\u2019s easy to discern needs, feelings, and pain points. Depending on a lead\u2019s answers to the questions, segment them into the group that most closely meets their position in the buyer\u2019s journey through the sales funnel.<\/p>\n As noted in the Journal of Advertising Research<\/a>, a vibrant social media presence presents the secondary effect of stealth-marketing to friends of customers who \u201cliked\u201d or \u201cfollowed\u201d a company. Making an effort on social media platforms is crucial to brand awareness. Just make sure the channels you\u2019re on align with your target audience. Think of it this way: a makeup brand whose target audience is aged 18-24 shouldn\u2019t put that much energy into keeping up a LinkedIn profile. They will find more successful leads on platforms like TikTok or Instagram.<\/p>\n There\u2019s more you can do on social media besides rely on organic social media marketing to find qualified leads (organic social media just means being on the platform and not buying ads). Social media ads let you target specific demographics to find quality leads. Your ad should have an enticing call to action (CTA) that increases click-through rate and sends them to a landing page (where you can then measure conversion rates). Did we just say a bunch of words that were above your head? Check out this blog article to get the skinny.<\/a><\/p>\n Retargeting ads<\/a> are a great lead management strategy. Retargeting ads are shown to users who engage with your ad, click through to your landing page, and other stuff like that, but don\u2019t convert. They may not have been sales-ready when they saw your first ad, so retargeting ads keep you top-of-mind until they\u2019ve had enough and decide to buy.<\/p>\n It\u2019s time to build a lasting relationship with the customer. Post-sale lead nurturing has the potential to turn a satisfied customer into a brand ambassador. Many companies do this aspect of the brand and customer relationship well. Since a lot of the follow-up work is automated, it\u2019s easy to incorporate it into a business’s marketing platform.<\/p>\n Yet even here, there are opportunities for taking the relationship with the lead to another level. For example, recent purchases indicate what the customer could need in the future. It\u2019s a good time to upsell or introduce a different department that makes or sells products that complement the item they bought. For service providers, this is the time to introduce specialized price plans or add-ons for a selected plan. Post-sale nurturing is great for your sales team to focus on or set up an automated email workflow. You can design emails to send after the user completes a trigger (like the example we just said of sending an email with related products after a purchase).<\/p>\n Is it as simple as it sounds? Simply grading potential leads? Yes! No two leads are the same, so don\u2019t shy away from giving them a score. Qualified leads fit into your target audience and are likely to buy. Unqualified leads are less likely to purchase your product or service, so you shouldn\u2019t spend time or energy on them. Most customer relationship management platforms have integrated some type of scoring system. Examples include the number of social media interactions, the number of abandoned shopping carts, and chat function usage. The score then determines the ongoing lead nurturing approach.<\/p>\n Even if a small business\u2019s current lead nurturing campaign is on par with its expectations, there is always room for growth. Besides that, buyer personas change as the target demographic ages. It\u2019s a lot to keep up with, so turn to the experts! If you\u2019re struggling to implement or maintain an effective lead nurturing program, we can help you. Our inbound marketing team can find quality leads so you don\u2019t waste time. Raise your expectations and contact us today<\/a>.<\/p>\n2. Content Marketing<\/h2>\n
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\n<\/span><\/strong><\/a><\/p>\n3. Surveys & Questionnaires<\/h2>\n
4. Social Media Presence & Ads<\/h2>\n
Retargeting Ads<\/h3>\n
5. Post Sale Nurturing<\/h2>\n
6. Lead Scoring<\/h2>\n
The Lead Nurturing Process Can Be a Lot \u2014 Call Us<\/h2>\n
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