{"id":2504,"date":"2023-03-02T17:20:33","date_gmt":"2023-03-02T22:20:33","guid":{"rendered":"https:\/\/getlifted.io\/?p=2504"},"modified":"2023-06-22T13:10:42","modified_gmt":"2023-06-22T18:10:42","slug":"do-you-need-to-try-influencer-marketing-and-what-is-it","status":"publish","type":"post","link":"https:\/\/getlifted.io\/do-you-need-to-try-influencer-marketing-and-what-is-it\/","title":{"rendered":"Do You Need to Try Influencer Marketing? (And What Is It?)"},"content":{"rendered":"

Influencer marketing is a form of social media marketing that companies can employ to get their products or services in front of their target audience. It\u2019s a digital marketing tool that leverages the followers of an already-established account to reach a new audience (with reciprocity, of course).<\/p>\n

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Table of Contents:<\/b><\/p>\n

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  1. Do You Need to Try Influencer Marketing? (And What Is It?)<\/li>\n
  2. What Is Influencer Marketing?\n
      \n
    1. Influencer vs. Content Creator<\/li>\n
    2. Pricing<\/li>\n<\/ol>\n<\/li>\n
    3. Type of Influencers\n
        \n
      1. Hold Up<\/li>\n
      2. Don\u2019t Sleep on the Nano- and Micro-Influencers<\/li>\n<\/ol>\n<\/li>\n
      3. Does It Make Sense to Try Influencer Markering?<\/li>\n
      4. Finding the Right Influencers\n
          \n
        1. Let\u2019s Do This By Hand<\/li>\n
        2. Who Am I Kidding \u2014\u00a0I Need Help<\/li>\n<\/ol>\n<\/li>\n
        3. Where to Find Social Media Influencers\n
            \n
          1. TikTok<\/li>\n
          2. Instagram<\/li>\n
          3. YouTube<\/li>\n
          4. Facebook<\/li>\n
          5. Twitch<\/li>\n
          6. Snapchat<\/li>\n
          7. LinkedIn<\/li>\n
          8. Podcasts<\/li>\n<\/ol>\n<\/li>\n
          9. Don\u2019t Worry; We Got Your Back<\/li>\n<\/ol>\n

            What Is Influencer Marketing?<\/h2>\n

            Let\u2019s get into it. Influencer marketing strategies use content creators that your audience already follows to increase brand awareness to more potential customers. It\u2019s basically a celebrity endorsement for the modern age \u2014\u00a0and way more accessible.<\/p>\n

            A successful influencer marketing strategy involves a lot of planning and research to choose the influencers your brand should work with. At the end of the day, influencer marketing is based on the partnership between you and the content creator. In basic terms, the influencer posts on their own account about your brand, product, or service \u2014 and their followers become potential customers.<\/p>\n

            Influencer vs. Content Creator<\/h3>\n

            When talking about influencers, you may often hear the term \u201ccontent creator\u201d because it better describes the work they put into their partnerships. (Plus, the term \u201cinfluencer\u201d has gotten a bad rap over the years.) But there is a distinction. Think of it this way: influencers are inherently content creators, but not all content creators are influencers (i.e. they don\u2019t work with brands).<\/p>\n

            Posting a branded TikTok involves hours more work than the minute-or-so-long video suggests. Influencers must have a clear grasp of their audience (including their likes, interests, and demographics) to best make videos or posts that resonate with them. With influencer content, the goal is more than just engagement rate \u2014\u00a0they want people to take a step further and purchase from the brand (using their coupon code, special link, or anything else that gives them credit for bringing in the new audience).<\/p>\n

            Pricing<\/h3>\n

            There\u2019s no such thing as free advertising, and that certainly goes for any influencer program you start. Content creators need to be compensated for their work, but how that pricing shakes out depends on metrics like follower count, engagement rate, and possibly sales generated. Brands can pay influencers a lump sum for their work, provide free products, or generate a specific discount code or link to share with their followers. With a discount code, influencers get credit for any sales made thanks to their content. You get more customers, and they get compensated more. What does that mean? They post more about your brand to up the pay they receive. It\u2019s a win-win for the partnership.<\/p>\n

            Types of Influencers<\/h2>\n

            Not all influencers are created equal \u2014\u00a0and neither is their pricing. Because follower count is such a major factor in determining the price of influencer marketing efforts, there are five different types of influencers.<\/p>\n