{"id":2683,"date":"2023-06-23T10:56:19","date_gmt":"2023-06-23T15:56:19","guid":{"rendered":"https:\/\/getlifted.io\/?p=2683"},"modified":"2023-08-21T10:58:10","modified_gmt":"2023-08-21T15:58:10","slug":"martech-stack-review-do-you-use-the-right-tools-to-achieve-digital-marketing-success","status":"publish","type":"post","link":"https:\/\/getlifted.io\/martech-stack-review-do-you-use-the-right-tools-to-achieve-digital-marketing-success\/","title":{"rendered":"MarTech Stack Review: Do You Use the Right Tools to Achieve Digital Marketing Success?"},"content":{"rendered":"

Tech is always growing, always changing, and as a result, so are digital marketing strategies.<\/p>\n

To make sure your marketing campaigns are performing well, you need to make sure your MarTech stack is stacked with the most up-to-date and effective marketing tools as possible.<\/p>\n

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What Is a MarTech Stack?<\/h2>\n

MarTech means, simply put, marketing technology. A MarTech stack is a name given to the group of technologies that professional marketers use in their marketing efforts. These technologies usually come from a wide range of vendors rather than one specific company or software manufacturer.<\/p>\n

While it would be great if you could one-and-done your marketing technology, the diverse range of tech available and the marketing needs of various businesses means that it’s better, overall, to customize what technology your marketing team uses.<\/p>\n

Why Optimization of Your Marketing Technology Stack Is Important<\/h2>\n

Marketing technology is used to help automate and optimize digital marketing campaigns<\/a> and strategies, manage customer journeys, and analyze data. All of this can help you save money and time on staffing.<\/p>\n

However, it can also be costly. The amount of money companies are spending on MarTech stacks is on the rise, reaching well above $20 billion spent annually throughout the United States<\/a>. In fact, many companies are now spending more on marketing technology than they are staff.<\/p>\n

But some MarTech stacks have blind spots where they aren\u2019t covering all that they should, or businesses are paying for functions they don\u2019t utilize, or could utilize with MarTech tools they\u2019re already paying for elsewhere. Having so many silos of MarTech can be extra expensive if you\u2019re accidentally paying for two management platforms when you could be paying for one.<\/p>\n

Not only that but there\u2019s a constant stream of new marketing technology that may be able to meet your business needs quicker, and cheaper. To guarantee campaign performance and the highest ROI, you need to be continuously reviewing your marketing operations and MarTech stacks.<\/p>\n

Common Components of Marketing Tech Stacks<\/h2>\n

Most companies build their MarTech stacks to suit their needs, but there are common trends among many. Here are some of the most utilized types of tech employed by marketing leaders, and some of the top performing marketing platforms that provide these services.<\/p>\n

Customer Relationship Management (CRM)<\/h3>\n

CRM technology helps streamline workflow in regards to managing your company\u2019s relationships with customers. This kind of tech manages customer experiences throughout their life cycle with your brand.<\/p>\n

CRM is good for lead generation and providing you with a customer data platform so that you can accurately see their stage in the sales pipeline and send the appropriate marketing material.<\/p>\n

A good CRM marketing platform should provide email integrations and options for bulk outreach, automated sales triggers, and pipeline analysis and insights.<\/p>\n

Some of the best customer relationship management tools available now are:<\/p>\n