Landing pages are important.<\/p>\n
Sure, your homepage is great at greeting your customers, but it\u2019s your product landing pages that\u2019s going to convert them from potential customer to customer.<\/p>\n
That\u2019s why to boost your conversion rate<\/a>, you\u2019ve got to make sure your following landing page best practices. From a killer CTAs to compelling landing page copy \u2013 every part has to be working toward making a conversion. Any distractions and you risk having your potential customers walk away.<\/p>\n Are you freaking out? Sorry \u2013 didn\u2019t mean to scare you. We just take this stuff really seriously. But you can calm down \u2013 we\u2019re going to tell you everything you need to know to lift your landing pages from good to great.<\/p>\n <\/p>\n There are certain elements that every landing page has to have if it\u2019s going to get your target audience to convert. Without these \u2013 well, it\u2019s just not going to be effective. These best landing page must haves will help push your potential customers down the buying funnel with ease. Cut one \u2013 and you\u2019re cutting yourself off from sales.<\/p>\n If you want your potential customers to do something, you have to tell them to do it. Specifically, directly, and hopefully in a way that makes them excited about the action. Without a CTA, your target audience isn\u2019t going to know clearly what you want of them.<\/p>\n So yeah, obviously a good landing page needs to have a CTA button. Really, it\u2019s the most important element of a great landing page.<\/p>\n You\u2019ll see a lot of these with copy reading \u201cLearn More\u201d and \u201cRead More\u201d or \u201cShop Now\u201d and those can work just fine. But the more specific and exciting you make the desired action, the better. Consider the following instead:<\/p>\n \u201cBook A Consultation With the Experts\u201d<\/p>\n \u201cBuy a Delicious Cookie Basket\u201d<\/p>\n \u201cGet Ready to Rock Out With Us!\u201d<\/p>\n These are much more specific, and much more exciting, than just \u201cRead More\u201d or \u201cShop Now\u201d which is going to make your target audience much more likely to convert. See \u2013 they\u2019re building value \u2013 which brings us to\u2026<\/p>\n Tell your customers right away what makes your product or service great. A high-converting landing page keeps the value of the offer front and center at all times. Keep their eye on why they should buy and don\u2019t let them get distracted by anything else.<\/p>\n Make sure you\u2019re keeping your visitor\u2019s attention by addressing how your product can solve their pain points. To get this started, of course, you\u2019ve got to develop a buyer persona \u2013 which means figuring out what kind of demographics<\/a> your marketing to, who they are, where they are, what problems they\u2019re having. Build these personas’ pain points into compelling landing page copy to reach your conversion goal.<\/p>\n People, especially younger generations such as Millennials and Gen Z, don\u2019t tend to trust advertisements. You know who they do trust? Their peers. Including social proofs such as icons of trusted brands you\u2019ve used, or testimonials and reviews from happy customers can help increase your conversion rate by a hefty 270%<\/a>.<\/p>\n Including testimonials on your web page helps build trust in your page visitors. Case studies can also be used to help build faith in your offer and boost conversions for marketing campaigns.<\/p>\n When it comes to designing the best landing pages, there are a few tricks you can use to boost conversions. Where you place things, the kind of landing page copy you use, all of this needs to be designed with care to make a great landing page. If you want to make sure your landing page is landing you the conversions you need, make sure to use these best practices.<\/p>\n People don\u2019t like to scroll. And they lose interest in things pretty quickly. In fact, the average internet user only pays attention to the content of the link they\u2019ve clicked on for about 15 seconds<\/a>.<\/p>\n This is why it\u2019s important to come out swinging. You want to make sure to get something on the page to hook your potential customer\u2019s attention above the fold \u2013 meaning the area before they have to scroll. This area is known as above the fold. In landing page design it\u2019s also known as the hero section because it does the most heavy lifting in terms of lead generation.<\/p>\n You want a header and a call to action button above the fold, as well as a compelling value proposition. An image above the fold is also a great way to boost conversions. In fact, a great way to increase user experience and landing page conversions is to include a video.<\/p>\n Videos help catch your target audience\u2019s attention fast and can help you get more information in front of them without them having to scroll. In fact, after a\/b testing, landing pages with video on them were found to have an 86% increase in conversions<\/a> over those with no video.<\/p>\n You want to draw your target audience\u2019s eye to the CTA button. This means setting it apart from the landing page copy, and also using a contrasting color from the background. This will help the CTA pop and make it more likely that it will catch your customer\u2019s eye and increase your click through rate.<\/p>\n You want to create the least amount of resistance for your customers to complete your desired action. So, if your landing page is trying to capture their information \u2013 keep it short and don\u2019t ask for too much all at once. After all, who likes giving away personal info to strangers on the internet in the first place?<\/p>\n Again \u2013 you want the least amount of friction! If your potential customers have to wait too long for pages to load, then they\u2019re going to leave without seeing your great landing page, let alone converting. In fact, bounce rate metrics show that after 5 seconds you\u2019ve lost 90% of your visitors.\u00a0<\/a><\/p>\n The way your landing page looks is important, but more important than that is the copy. What you say is really the key to getting your customers to convert. You want to keep it concise, because too much text can lose their attention, and you want to write it in a way your target audience will relate to.<\/p>\n Remember, your copy should stay on target in building value and addressing pain points. Making your copy easy to skim is also really helpful \u2013 the use of headlines and bullet points can help with this.<\/p>\n More people browse the internet and do ecommerce shopping on their phone than their computers. If your landing pages aren\u2019t designed to scale to mobile devices, you\u2019re losing out on a bulk of conversions.<\/p>\n SEO is an important part of digital marketing \u2013 and it\u2019s an important element of landing pages. Sure, if a PPC ad leads to your landing page it will have a boost in appearing at the top of the SERPs or social media pages \u2013 but ranking high organically can yield a higher ROI. Remember to include relevant keywords in your copy, especially for headings and subheadings, to help sign post customers your way.<\/p>\n There are plenty of landing page templates and automated landing page builders out there \u2013 but they can\u2019t produce a unique, great landing page for your unique, great offer. But we get the temptation \u2013 copywriting, designing CTAs, mastering all the landing page best practices \u2013 it\u2019s a lot to take on when you\u2019re already running a business.<\/p>\nWhat Should an Effective Landing Page Have?<\/h2>\n
Call to Action (CTA)<\/h3>\n
Value Propositions and Pain Points<\/h3>\n
Social Proof and Testimonials<\/h3>\n
Effective Landing Page Design Tricks<\/h2>\n
Catch Your Target Audience Above the Fold<\/h3>\n
Benefits of Using Video on Landing Pages<\/h4>\n
Contrasting Colors for CTA<\/h3>\n
Keep Forms Short<\/h3>\n
Keep Load Times Low<\/h3>\n
Compelling and Concise Landing Page Copy<\/h3>\n
Make Sure its Optimized for Mobile Devices<\/h3>\n
Search Engine Landing Page Optimization<\/h3>\n
Lift: Masters of SEO and Landing Page Best Practices<\/h2>\n