Everybody wants to be a star. Which makes it no surprise that many businesses are now turning to online video production as a way to build brand awareness as a part of their digital marketing strategy.<\/p>\n
Video marketing is easier to do than ever, and showing consistent growth on the number of marketers who use it. If you\u2019re struggling to call \u201cACTION\u201d on your own video marketing campaign, or don\u2019t know how to capitalize on the different kinds of video content trending right now, then you\u2019ve come to the right place.<\/p>\n
Let\u2019s get you ready for your close up.<\/p>\n
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Video marketing is more popular and effective than ever. In fact, 96% of marketers say they use video content<\/a>. Ninety-two percent of those that use video marketing see a positive ROI from the content.<\/p>\n Many marketers use video marketing to:<\/p>\n Anything traditional marketing can do<\/a>, online video marketing can do better. Perhaps the biggest challenge to use video content as a marketing tool is the ever-changing technology and trends of the digital landscape. But with some practice and info, you can master those, too.<\/p>\n If you\u2019re sweating in your seat right now, imagining dropping thousands and thousands of dollars on cameras and mic booms and video editing and production services \u2013 calm down.<\/p>\n Depending on your goals for video creation and your platforms, you may not need more than a cellphone. Many new model cellphone cameras are extremely impressive \u2013 and if you\u2019re aiming to do social videos on Tiktok or Instagram, then it\u2019s the perfect tool.<\/p>\n If you want to go further with video advertising, you can look into purchasing a DSLR camera, a circle light, and a tripod to get started, none of which have to break the bank.<\/p>\n But those are all still pretty glitzy and while they serve a pretty big purpose, they aren\u2019t the most critical parts to making a video. These are actually the most important things you need to get high-quality videos started:<\/p>\n There\u2019s many different avenues and types of content you can create as a part of an online marketing strategy. Your video creation process will vary wildly based on who you\u2019re producing videos for, and where you\u2019ll be publishing them.<\/p>\n If you’re making social videos, you\u2019ll be making short-form videos and likely you\u2019ll want to follow some of the current trends to rack up the video views. However, if you’re making a YouTube video, you\u2019ll likely be making longer content.<\/p>\n Both short-form and long-from videos have different benefits<\/a> and types of content \u2013 so the best digital video marketing strategy will use a mix of both.<\/p>\n Here are the most popular types of content that video marketers use.<\/p>\n These videos are unscripted \u2013 you shoot them in real-time. They\u2019re great for brand videos where you\u2019re letting your subscribers get to know you. Doing interviews such as AMA (Ask Me Anythings) are especially effective here, because you can field questions from the chat as you film.<\/p>\n Demo videos are a great way to convert new customers by showing them what your product does. These should be short, direct, and show the highlights of your product or address potential customers\u2019 pain points. You can easily put one of these on a landing page selling the product as part of your marketing efforts.<\/p>\n Explainer videos are educational \u2013 and a little longer \u2013 in nature. They can teach your target audience about your brand, or explain certain features of a product. Tutorials as well may teach new customers how to accurately use your product, how to do repairs or how to troubleshoot issues. These will be a little more specific and educational than product demos.<\/p>\n Explainer videos placed on your homepage discussing who you are and what your business is about is a great way to increase dwell time and increase click-through-rates (CTR).<\/p>\n These aren\u2019t so different from the video ads of TV \u2013 although depending on the platform you publish them, they may be shorter. You can purchase video ads on all major social media platforms \u2013 and they tend to have the highest CTR<\/a> of all other digital marketing ad formats.<\/p>\n For effective digital video ads, you want to make the first impression one that grabs viewers attention. They\u2019re far more likely to skip your ad or scroll past it than they were to change the channel. You also want to make sure to include a call to action (CTA) in the ad.<\/p>\n Testimonials are a great way to build brand awareness and value \u2013 especially if you partner with influencers<\/a> to do them. Testimonials are tried and true thanks to their personal nature \u2013 and influencers are especially trusted by their audience due to the highly personalized relationship they build with them. Partnering with the right influencer for video creation and content marketing is a great way to generate high conversion rates.<\/p>\n Social networks are fantastic marketing tools if you know how to use them<\/a>. And they\u2019re popular places for users to go to watch videos. Almost every social media platform has some kind of video integration.<\/p>\n Instagram has five different video formats you could use for social media marketing:<\/p>\n Facebook and Instagram are both owned by Meta, which makes cross-posting easy, but the demographics of who tends to use each site and why tends to be different. That said, you may want to be wary of repurposing content. Facebook video also allows for 240 minutes of video upload and a Facebook Live option \u2013 but remember to keep content short so that you don\u2019t lose your audience\u2019s attention.<\/p>\n Nearly the king of all video content is TikTok. Videos on TikTok can be up to ten minutes in length, but the shorter the better. TikTok is famous for viral trends and sound bites, and users love seeing quick cuts of how things are made or how they can be used. TikTok also has a live stream option, too.<\/p>\n But the true social network that reigns over all that is video production is \u2013 of course \u2013 YouTube. YouTube is such a busy platform that it\u2019s the 2nd most popular search engine after Google<\/a>. YouTube videos are capped at 15 minutes if you\u2019re unverified, but if you get your profile verified, then you can upload up to 12 hour-long videos.<\/p>\n No matter what platform you\u2019re using \u2013 remember to keep the content eye-catching, especially at the very beginning.<\/p>\n What\u2019s great about digital video marketing is that it comes with clear metrics on how well your video content has performed. Most social media platforms come with built in integrations that allow you to track your video\u2019s KPIs.<\/p>\n When it comes to determining what video content is a success and which was a box office flop, keep your eye on these points:<\/p>\n\n
What Do You Need For a Video Marketing Strategy?<\/h2>\n
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Types of Video Marketing Campaigns<\/h2>\n
Live Videos<\/h3>\n
Product Demo<\/h3>\n
Explainer Videos and Tutorials<\/h3>\n
Video Ads<\/h3>\n
Testimonial Videos<\/h3>\n
Social Media Video Content<\/h2>\n
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Measuring Video Marketing Statistics<\/h2>\n