How many times have you scrolled through your social media feeds and stopped on an influencer’s post promoting a product or service? That’s the power of influencer marketing.<\/p>\n
The rise in popularity of influencers has made them invaluable to businesses looking for ways to engage with their customers and increase brand awareness. Understanding exactly who a successful influencer is often comes with many questions. If you find yourself scratching your head and wondering just what makes an influencer good at their job, or if they\u2019re right for your brand, never fear \u2013 we\u2019ve got those answers and more right here.<\/p>\n
<\/p>\n
Influencer marketing is like when the popular girl in high school gets everyone to want what she has. Except instead of it being some girl in your math class, it\u2019s someone you\u2019ve never (typically) met. Social media influencers are the queens and kings of this realm. They’ve got large followings on social media platforms<\/a> that hang onto their every post and snap, making them the perfect vehicle for brand awareness. They\u2019re seen as thought leaders, as experts in a niche market.<\/p>\n Their opinion, whether it\u2019s a blogger writing a guest entry on your site or a video\/photo with your product on an Instagram post, can sway potential customers into making a purchase or simply even by attracting a new audience.<\/p>\n Think about it: if you saw your favorite social influencer raving about a new product, you’d probably be interested in checking it out yourself. That\u2019s the power of influencer marketing. It’s like having a cool friend who can make things happen. And who doesn’t want one of those?<\/p>\n You need to know the different levels of social media influencers<\/a>. Depending on their number of followers on certain social media platforms, you may (or may not) want to team up with them.<\/p>\n Before you start putting together your influencer marketing strategy, you need to do a deep dive into their followers. Does the mega-influencer you have your eye on even have the right follower demographic that aligns with your brand\u2019s target audience? Just because a celebrity influencer has 3,000,000 followers doesn\u2019t mean they\u2019re the right type of influencer. Sometimes smaller gets the job done right.<\/p>\n When you\u2019re creating your buyer personas and looking at your target audience, get familiar with the types of accounts and influencers your potential and established customers are following. You can track what your target audience follows by searching for hashtags.<\/p>\n Only team up with a nano-influencer or micro-influencer if their followers and type of content match your brand.<\/p>\n Celebrities are actors, singers, models, etc., who have a following of people who enjoy watching them do what they do. On the other hand, social media influencers are people who have knowledge or interest in a specific subject.<\/p>\n Influencers have an heir of celebrity status to them, but don\u2019t let it fool you. There\u2019s a blurry line, but there is a difference.<\/p>\n Let\u2019s look at Selena Gomez. She\u2019s a singer and actress but is also considered an influencer, not only because of her followers, but because of her high level of engagement rate. She inspires her followers to embrace themselves as they are, sharing her journey with mental illness and lupus, and launching an inclusive skincare line.<\/p>\n Using her celebrity status to cross over to social media and turn that into an empire is part of her business strategy. It was reported that in 2022, Gomez raked in over a whopping $1.8 million per post<\/a>. She has a crap ton of followers who look at her content, like it, then comment on it.<\/p>\n Addison Rae is an influencer who rose to TikTok fame on the platform by lip-syncing and dancing to music. But wait, there\u2019s more. Remember earlier how we said social media marketing is like having a cool, popular friend? Rae\u2019s bff is none other than Kourtney Kardashian.<\/p>\n The concept of influencer marketing campaigns using celebrity status isn\u2019t new. Fun fact \u2013 the first celebrity endorsements date back to the Ancient Romans. How? Roman gladiators would promote fine wines and oils to their fans. Through the years, researchers have found evidence of this through wall graffiti and even ancient billboards, which were placed around Rome.<\/p>\n There are different types of payment in influencer marketing. Usually, content creators have a rate, and compensation depends on the social platform.<\/p>\n Instagram influencers, for example, typically charge around $10 per post for each 1,000 followers, while TikTok folks charge $25. But\u2026 how much should you pay? Use the following as a starting point, because we all have to start somewhere.<\/p>\n Smaller influencers may do some content creation, like a product review, in exchange for that product.<\/p>\n According to Influencer Marketing Hub<\/a>, projected influencer marketing is expected to grow to more than $21 billion in 2023. That figure is 29% higher than 2022, which was $16.4 billion. If you haven\u2019t already, you should really consider adding influencer marketing to your digital marketing strategy.<\/p>\n Are you ready to find the perfect partnership? Get ready for more homework.<\/p>\n Sometimes it\u2019s as simple as reaching out after you check out their follower count and influencer content.<\/p>\n There\u2019s also turning to influencer marketing agencies and platforms. Here\u2019s where it gets fun for those giddy about technology \u2013 Lionize<\/a> is an influencer marketing platform that uses AI to help you find the best influencers (and the right influencers). Influencers apply and relay their rates for influencer posts. Another popular influencer marketing platform is Upfluence, which sees a lot of traffic with ecommerce and direct-to-consumer brands.<\/p>\n Measuring a successful influencer is easy. It comes down to the return on investment.<\/p>\n They\u2019re leaders in their niche (which is your niche or tied to it somehow), they\u2019ve got a social media strategy complete with content marketing (like blogging or videos), and their metrics back it up. The bottom line is you have a good influencer if their engagement rate is solid and there are conversions, meaning sales of your product or service.<\/p>\n We get it \u2013 all this talk about how influencer marketing works can be time-consuming and overwhelming. That\u2019s why you call the Lift Marketing team. No matter the form of marketing, we\u2019re here to help you use marketing tools to the fullest capabilities while staying within your marketing budget.<\/p>\nWith Influencer Marketing, Size Matters<\/h2>\n
\n
Do Your Homework<\/h3>\n
Celebrities vs. Influencers<\/h2>\n
Throwback to the Romans<\/h3>\n
Pricing for Social Media Influencers<\/h2>\n
\n
Now it\u2019s Time to Find Influencers<\/h2>\n
What Makes a Successful Influencer<\/h2>\n
Let Lift Bring You to Influencers<\/h2>\n