{"id":2966,"date":"2024-01-29T14:46:46","date_gmt":"2024-01-29T19:46:46","guid":{"rendered":"https:\/\/getlifted.io\/?p=2966"},"modified":"2024-01-30T14:52:39","modified_gmt":"2024-01-30T19:52:39","slug":"seo-trends-2024-keep-up-with-the-future-of-digital-marketing","status":"publish","type":"post","link":"https:\/\/getlifted.io\/seo-trends-2024-keep-up-with-the-future-of-digital-marketing\/","title":{"rendered":"SEO Trends 2024: Keep Up With the Future of Digital Marketing"},"content":{"rendered":"

With the rise of AI-generated content and some major search engine algorithm updates, it’s more important than ever to keep your marketing strategy agile and competitive if you\u2019re going to place high on the SERPs. SEO trends in 2024 and beyond will be more than just link-building and keyword research; you\u2019ll have to keep up with rapid advancements in AI tools like ChatGPT and create even more interactive content across multiple platforms and social media pages.<\/p>\n

Sound like a lot? Don\u2019t panic \u2013 we can break down the future of search engine optimization for you so you can keep your conversions high and your web pages on the first page of the SERPs \u2014\u00a0no matter what year it is.<\/p>\n

<\/p>\n

The Future of SEO and Machine Learning<\/h2>\n

Last year, artificial intelligence had quite a moment. Natural language learning models and generative AI saw rapid advancements, but have they really changed the world of content creation as we know it? Kind of.<\/p>\n

The digital landscape has seen a flood of AI-generated content \u2013 but a lot of it is not high-quality. AI still struggles with many simple tasks, such as knowing the order of the alphabet and determining true information from false<\/a>.<\/p>\n

Google Search has been using AI for over a decade, but they have recently begun to use it in a way that might affect your organic traffic and click-through rate. On rare occasions, it may place misinformation at the top of the search engine results page (SERP).<\/p>\n

Search Generative Experience (SGE)<\/h3>\n

Search Generative Experience (SGE) is a generative AI that has changed how Google\u2019s SERPs work<\/a>. In response to a search query, users are now presented with AI-generated content at the top of the page.<\/p>\n

Google announced SGE in 2023 as a way to revolutionize user experience by allowing for more descriptive search queries and a quicker gist of the topic \u2013 which could lead to a rise in clickless searches.<\/p>\n

Previously featured snippets and sponsored ads would be at the top of the search rankings. With SGE, an AI-generated answer or even image takes the top position. With users finding their answer in the first position of the SERPs, they may be less likely to look further for relevant content and click on your link.<\/p>\n

Like featured snippets, SGE does include links to websites where the answer can be found. Featured snippets gave one website the top spot, whereas SGE gave it to three. But it also pushes other organic searches further down the SERPs.<\/p>\n

While this function hasn\u2019t rolled out completely, to guarantee SEO success, you need to be proactive \u2013 so how can you do that?<\/p>\n

Double-Down on E-E-A-T in Your SEO Strategy<\/h2>\n

When Google indexes a site, it prioritizes sites with good E-E-A-T: experience, expertise, authoritativeness, and trustworthiness. This will likely grow in importance as more AI-generated content hits the web.<\/p>\n

So what does this look like for your content strategy? It means collaborating with subject matter experts (SME) to develop high-quality content and boost your expertise. Author bios that show the helpful content actually comes from humans who know what they\u2019re talking about will start becoming more common as SEO professionals try to differentiate themselves from AI.<\/p>\n

It also means developing strong, trusted brand signals, causing backlinks and link building to become increasingly important as ranking factors. Schema markups that signal your qualifications to the search algorithm will also help.<\/p>\n

Stay On Top of Algorithm Changes and New Core Web Vitals<\/h2>\n

Technical SEO experts are all too familiar with how Google likes to change things up. This year will be no different \u2013 in fact, there are already some major changes we know are coming. Google intends to faze out third-party internet cookies<\/a> in 2024. Also, Google\u2019s Core Web Vital metric – First Input Delay (FID) – will be replaced by Interaction to Next Paint (INP) in March<\/a>.<\/p>\n

The loss of cookies means that you have to be much more proactive about gathering your target audience\u2019s info when they land on your website. And the new FID metric will mean designing a responsive, interactive user experience is all the more important.<\/p>\n

But these aren\u2019t likely to be the only changes Google rolls out this year \u2013 so you need to keep on your toes and keep an eye out for major algorithm updates.<\/p>\n

Optimize For Voice Search<\/h2>\n

Optimizing voice search will be especially important for local businesses \u2013 but even ecommerce stores can benefit from it. Voice search has been steadily on the rise, especially when the user intent is to find a local business to shop at.<\/p>\n

Optimizing for voice search is similar to other SEO efforts, but voice assistants often rely on local directories such as Google Business Profiles or Yelp. Practicing good local SEO<\/a> can help boost your voice search profile.<\/p>\n

Voice search keywords also tend to be more conversational and natural to how we actually speak \u2014 so keywords tend to be longer. You need to make sure your website is also optimized for mobile since that\u2019s the primary device people turn to when voice searching.<\/p>\n

Utilize Niche Long-Tail Keywords<\/h2>\n

If you want to attract leads, the more specific the keywords the better. You may be tempted to try and place on the SERPS for keywords with high search volume, but the key to SEO success is actually doing the opposite. Zero search volume keywords are set to be a major lead-generating trend in 2024, and if you want your online presence to thrive, you had better get on board.<\/p>\n

Partner With SEO Experts<\/h2>\n

Is your schedule too busy to keep up with the ever-changing digital landscape? Does monitoring digital metrics give you a headache?<\/p>\n

Achieving SEO success is a full-time job \u2013 we know. There\u2019s no shame in getting some help if you\u2019ve already got your hands full. That\u2019s where we come in. Our experts have the knowledge you need to stay on top of SEO trends in 2024 and beyond. Contact us today<\/a>, and we\u2019ll keep your SEO and content marketing strategies fresh \u2014 no matter what year it is.<\/p>\n","protected":false},"excerpt":{"rendered":"

With the rise of AI-generated content and some major search engine algorithm updates, it’s more important than ever to keep your marketing strategy agile and competitive if you\u2019re going to place high on the SERPs. SEO trends in 2024 and beyond will be more than just link-building and keyword research; you\u2019ll have to keep up […]<\/p>\n","protected":false},"author":11,"featured_media":2967,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[33,40,44,31,32],"yoast_head":"\nCan You Keep Up With SEO Trends in 2024?<\/title>\n<meta name=\"description\" content=\"The SEO trends that 2024 will bring could mean big changes to your content marketing strategy \u2013 get ready.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/getlifted.io\/seo-trends-2024-keep-up-with-the-future-of-digital-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Can You Keep Up With SEO Trends in 2024?\" \/>\n<meta property=\"og:description\" content=\"The SEO trends that 2024 will bring could mean big changes to your content marketing strategy \u2013 get ready.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/getlifted.io\/seo-trends-2024-keep-up-with-the-future-of-digital-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Lift Marketing\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-29T19:46:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-30T19:52:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/getlifted.io\/wp-content\/uploads\/2024\/01\/Someone-researching-zero-volume-long-tail-keywords-one-of-the-SEO-trends-2024-will-see-on-the-rise.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1560\" \/>\n\t<meta property=\"og:image:height\" content=\"1039\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dan Reash\" \/>\n<meta name=\"twitter:card\" 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