{"id":2995,"date":"2024-02-01T13:39:46","date_gmt":"2024-02-01T18:39:46","guid":{"rendered":"https:\/\/getlifted.io\/?p=2995"},"modified":"2024-03-04T14:49:48","modified_gmt":"2024-03-04T19:49:48","slug":"what-can-you-do-with-marketing-analytics-boost-your-conversion-rates","status":"publish","type":"post","link":"https:\/\/getlifted.io\/what-can-you-do-with-marketing-analytics-boost-your-conversion-rates\/","title":{"rendered":"What Can You Do With Marketing Analytics? Boost Your Conversion Rates!"},"content":{"rendered":"

You know the best marketing teams keep a constant eye on their data \u2013 but when you look at your own dashboard all it does is give you a headache. We get it.<\/p>\n

Don\u2019t worry, you\u2019re not alone. Marketing analytics can be tough to understand \u2013 in fact, there are whole fields of study<\/a> devoted to understanding them. But you don\u2019t need to get your Masters in business intelligence to be able to use your data to boost your marketing initiatives. We have all the info you need to know right here.<\/p>\n

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Make the Most of Your Marketing Data<\/h2>\n

To put your marketing dollars to their best use, you need to use web analytics to guide your business decisions \u2013 but how?<\/p>\n

The first step is to figure out what kind of data analysis is actually helpful to your marketing activities. Then, you can start turning those metrics into a higher return on investment.<\/p>\n

KPIs: The Metrics You Need to Watch<\/h3>\n

Not all metrics are made equal \u2013 some are especially crucial when it comes to predicting consumer behavior.<\/p>\n

Key performance indicators (KPIs) that are essential for generating a high marketing ROI include:<\/p>\n