{"id":2995,"date":"2024-02-01T13:39:46","date_gmt":"2024-02-01T18:39:46","guid":{"rendered":"https:\/\/getlifted.io\/?p=2995"},"modified":"2024-03-04T14:49:48","modified_gmt":"2024-03-04T19:49:48","slug":"what-can-you-do-with-marketing-analytics-boost-your-conversion-rates","status":"publish","type":"post","link":"https:\/\/getlifted.io\/what-can-you-do-with-marketing-analytics-boost-your-conversion-rates\/","title":{"rendered":"What Can You Do With Marketing Analytics? Boost Your Conversion Rates!"},"content":{"rendered":"
You know the best marketing teams keep a constant eye on their data \u2013 but when you look at your own dashboard all it does is give you a headache. We get it.<\/p>\n
Don\u2019t worry, you\u2019re not alone. Marketing analytics can be tough to understand \u2013 in fact, there are whole fields of study<\/a> devoted to understanding them. But you don\u2019t need to get your Masters in business intelligence to be able to use your data to boost your marketing initiatives. We have all the info you need to know right here.<\/p>\n <\/p>\n To put your marketing dollars to their best use, you need to use web analytics to guide your business decisions \u2013 but how?<\/p>\n The first step is to figure out what kind of data analysis is actually helpful to your marketing activities. Then, you can start turning those metrics into a higher return on investment.<\/p>\n Not all metrics are made equal \u2013 some are especially crucial when it comes to predicting consumer behavior.<\/p>\n Key performance indicators (KPIs) that are essential for generating a high marketing ROI include:<\/p>\n These KPIs give you actionable insights into which of your marketing decisions were wins and which weren\u2019t so great.<\/p>\n For instance, if you\u2019re getting tons of likes and shares on Facebook compared to Linkedin, you may need to reconsider if LinkedIn is the right marketing channel for you or if you need to readjust your messaging for that platform\u2019s demographics<\/a>.<\/p>\n If you notice that customers don\u2019t spend much time on your page, you want to take a look at how well you\u2019ve designed your web pages. Do they provide a positive user experience<\/a>? Do they promise something other than what they provide?<\/p>\n High bounce rate and low conversions? Then you may want to take a look at your CTAs. You want these to be above the fold, and you want them to be direct, compelling, and come with a sense of urgency.<\/p>\n Does all your traffic come from paid sources? You may want to up your SEO game. While paid ads can be a great way to boost brand awareness and push your product in the short term, a long-term SEO strategy will yield the greatest marketing ROI<\/a> over time.<\/p>\n If there\u2019s a regression in your marketing performance, keeping an eye on your metrics can help you determine when it began \u2013 which can help you determine what you started doing differently that isn\u2019t working.<\/p>\n Knowing what\u2019s worked and what\u2019s flopped is important for successful decision-making. But you shouldn\u2019t just be looking back at your previous marketing performance, you should actively collect and work with real-time metrics.<\/p>\n Conducting A\/B testing of emails and ad copy can help you hone in on what strategies resonate best for your target audience. Content that your customers respond well to needs to be front and center when designing your ad campaigns.<\/p>\n It\u2019s equally important to know where your customers are and when. It\u2019s important to keep track of the various touch points that customers use to access your landing pages and monitor where you get the most engagement. This helps you determine how much of your marketing dollars to invest in PPC ads on various platforms.<\/p>\n That all sounds great, but it’s hard to aggregate data all on your own AND then have to do the decision-making based on the findings.<\/p>\n Luckily, machine learning automation and analytics software can help you out there.<\/p>\n As we mentioned earlier, you want to make sure that you\u2019re using Google Analytics<\/a>. It gathers data from all of your websites and creates reports about who\u2019s been coming to your page, from where, and for how long.<\/p>\n Hootsuite<\/a> is a great resource for monitoring your social media ROI \u2013 it uses data to recommend the best posting times, help you repurpose your top-performing content, and even let you know how well your performance stacks up against your competitors.<\/p>\n HubSpot<\/a> is a CRM platform that uses powerful AI tools to automate data analysis to give you actionable insights into your consumers\u2019 behaviors and their lifespan as well as the performance of your marketing campaigns and can even assist in drafting content.<\/p>\n Ready to optimize your marketing efforts and dig into some data?<\/p>\n Or does it still sound like a little much? After all, while AI can help automate your data and its findings \u2013 it still can\u2019t tell you what to do with it. That takes the creativity of a human brain (for now).<\/p>\n We can help you out. Not only can we make sense of all the KPIs, but we also know how to take all that data and turn it into winning digital marketing strategies. If you really want to excel in today\u2019s ever-changing digital marketplace, reach out today<\/a>. We\u2019ll take your marketing efforts to the next level.<\/p>\n","protected":false},"excerpt":{"rendered":" You know the best marketing teams keep a constant eye on their data \u2013 but when you look at your own dashboard all it does is give you a headache. We get it. Don\u2019t worry, you\u2019re not alone. Marketing analytics can be tough to understand \u2013 in fact, there are whole fields of study devoted […]<\/p>\n","protected":false},"author":16,"featured_media":2996,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[30],"yoast_head":"\nMake the Most of Your Marketing Data<\/h2>\n
KPIs: The Metrics You Need to Watch<\/h3>\n
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Problems Data Analytics Can Solve<\/h3>\n
How to Use Data-Driven Decisions to Drive Your Digital Marketing<\/h3>\n
Finding the Right Marketing Analytics Tools<\/h3>\n
Google Analytics<\/h4>\n
Hootsuite<\/h4>\n
HubSpot<\/h4>\n
Maximize Your Marketing Strategy<\/h2>\n