{"id":3008,"date":"2024-01-04T13:15:55","date_gmt":"2024-01-04T18:15:55","guid":{"rendered":"https:\/\/getlifted.io\/?p=3008"},"modified":"2024-03-05T13:21:10","modified_gmt":"2024-03-05T18:21:10","slug":"the-benefits-of-blogging-for-business-and-how-to-get-started","status":"publish","type":"post","link":"https:\/\/getlifted.io\/the-benefits-of-blogging-for-business-and-how-to-get-started\/","title":{"rendered":"The Benefits of Blogging for Business \u2014 and How to Get Started"},"content":{"rendered":"

Blogging is a <\/span>powerful tool<\/span> in <\/span>content marketing strategy<\/span>, providing a range of benefits that can significantly impact your business’s bottom line. But for those who are less confident in their <\/span>writing skills<\/span>, it\u2019s often a <\/span>digital marketing strategy<\/span> that gets put on the back burner.\u00a0<\/span><\/p>\n

But no more! Whether you\u2019re a <\/span>new business<\/span> starting out or an older business ready to try your hand with <\/span>online marketing<\/span>, it\u2019s worth trying to see how your <\/span>website visitor<\/span> numbers rise. You\u2019re here reading this blog right now, aren\u2019t you? Point: Lift Marketing.<\/span><\/p>\n

<\/p>\n

Increase <\/span>Website Traffic<\/span><\/h2>\n

First things first; you want <\/span>website visitors<\/span>, right? Fresh, <\/span>high-quality content<\/span> brings more visitors to your site through <\/span>search engines<\/span> and shares on <\/span>social media<\/span>. How do you consistently add more content to your site? You guessed it, blogs.<\/span><\/p>\n

Improve <\/span>SEO<\/span><\/h2>\n

Search engines<\/span> want to answer people\u2019s searches, so they prioritize websites that they think answer the searches people are throwing out there. A blog is the best way to put out <\/span>relevant content<\/span> that <\/span>search engines<\/span> eat up \u2014 and that readers want to see.\u00a0<\/span><\/p>\n

Be a <\/span>Thought Leader<\/span><\/h2>\n

When you share your knowledge and expertise with readers on a blog, you show readers (and <\/span>potential customers<\/span>) that you know what you\u2019re talking about. It\u2019s as simple as that! Publish content that shows your readers – and the <\/span>SEO<\/span> crawlers – that you\u2019re an <\/span>industry leader<\/span> worth listening to.<\/span><\/p>\n

Brand Awareness<\/span><\/h2>\n

Consistent blogging, especially when coupled with promotion, increases your visibility and reach. As you blog about topics related to your business, you get your brand name and message in front of more <\/span>potential customers<\/span>.<\/span><\/p>\n

Lead Generation<\/span><\/h2>\n

Quality <\/span>blog content<\/span> drives traffic<\/span> to your website and converts visitors into leads. Include <\/span>calls to action<\/span> in your posts to capture emails and generate sales inquiries. Blogging is a proven tactic for driving more leads.<\/span><\/p>\n

Promoting and Distributing Your <\/span>Blog Content<\/span><\/h2>\n

So you wrote a <\/span>new blog<\/span>. Now what?\u00a0<\/span><\/p>\n

Once you’ve created high-quality <\/span>blog content<\/span>, it\u2019s time to get it in front of your <\/span>target audience<\/span>. Don\u2019t know where to start? Let\u2019s take a look at where to find your <\/span>blog readers<\/span>.<\/span><\/p>\n

Leverage <\/span>Social Networks<\/span><\/h3>\n

Utilizing <\/span>social media marketing<\/span><\/a> and promoting your blog posts on platforms like Facebook, X (or \u201cTwitter\u201d if you\u2019re old school), <\/span>LinkedIn<\/span>, and Pinterest is a great way to get your content out there. Share your posts organically on your <\/span>social media platforms<\/span> or consider running paid promotions to expand your reach. Engage with others in your niche by commenting on relevant posts and <\/span>joining Facebook groups<\/span><\/a>.\u00a0<\/span><\/p>\n

Email Marketing<\/span><\/h3>\n

Send your blog posts out to your <\/span>email list<\/span> to generate more traction. Dedicated emails with your newest content tend to perform better than overly-promotional newsletters. Just make sure that the content is the star. Consider adding the blog post to automated email sequences to continually put it in front of leads and customers.<\/span><\/p>\n

Guest Blogging<\/span><\/h3>\n

Approach other <\/span>blogging platforms<\/span> and websites in your industry about contributing a <\/span>guest post<\/span>. This is a great way to tap into an already engaged audience and get more exposure for your <\/span>own blog<\/span>. Having the ability to <\/span>build relationships<\/span> with other <\/span>bloggers<\/span> can also yield more opportunities later. Make sure to include a brief bio with a <\/span>backlink<\/span> to your website.<\/span><\/p>\n

Link Building<\/span><\/h3>\n

An effective <\/span>link building<\/span> strategy can direct more organic search traffic to your blog over time. Reach out to partners and websites in your space about swapping <\/span>guest posts<\/span> and <\/span>backlinks<\/span>. Look for opportunities to naturally mention and link to your content when networking online.<\/span><\/p>\n

The key is to leverage every channel possible to distribute your content far and wide. Be creative and strategic with promotion, and your blog will continue reaching and influencing more of your <\/span>target audience<\/span>.<\/span><\/p>\n

Search Engine Optimization<\/span><\/h2>\n

You always want <\/span>new content<\/span> on your site, and it\u2019s worth it to put in the extra effort to make sure it\u2019s <\/span>SEO<\/span>-focused<\/span><\/a>. This way, you can get the most out of your blog\u2019s benefits.<\/span><\/p>\n

Keyword Research<\/span><\/h3>\n

Before you go <\/span>in-depth<\/span> into research on a specific topic, make sure people are actually searching for that. Keyword research lets you find topics and questions that real people are actively searching for. Check out search volume and competition for topics and keywords and then focus your <\/span>blog article<\/span> around that.<\/span><\/p>\n

Meta Descriptions<\/span><\/h3>\n

The meta description of a page is displayed on the <\/span>search engine results<\/span> page when someone searches for a related term. The main goal of a meta description is to entice the person to click the link \u2014\u00a0so write more for humans and less for Google crawlers.<\/span><\/p>\n

Inbound Links<\/span><\/h3>\n

Just like how outbound links and <\/span>backlinks<\/span> help build your <\/span>link building<\/span> strategy, <\/span>inbound links<\/span> within your <\/span>own blog<\/span> that link to other relevant pages help the <\/span>search engines<\/span> index and determine how relevant your content is.\u00a0<\/span><\/p>\n

Alt Text<\/span><\/h3>\n

Did you know that you can get more <\/span>SEO<\/span> value out of your page from your images? Google (and other <\/span>search engines<\/span>) prefer it when images have <\/span>alt text<\/span><\/a> (also referred to as \u201calt tags\u201d) that accurately describe the image \u2014 bonus points if you include some <\/span>SEO<\/span> keywords in there.\u00a0<\/span><\/p>\n

It all goes back to the user experience. Alt tags help you verify that your content is relevant to the topics people are searching for.<\/span><\/p>\n

Why You Should Start Blogging Today<\/span><\/h2>\n

As you can see, there are plenty of blog benefits that you can leverage as a <\/span>small business owner<\/span> or <\/span>entrepreneur<\/span>. If you want to start to <\/span>use blogging<\/span> but your mind is still spinning, no problem. <\/span>Give us a call<\/span><\/a>, and we can up your <\/span>online presence<\/span> and boost your <\/span>search engine rankings<\/span> with a blog strategy full of <\/span>valuable content<\/span>. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Blogging is a powerful tool in content marketing strategy, providing a range of benefits that can significantly impact your business’s bottom line. But for those who are less confident in their writing skills, it\u2019s often a digital marketing strategy that gets put on the back burner.\u00a0 But no more! Whether you\u2019re a new business starting […]<\/p>\n","protected":false},"author":7,"featured_media":3009,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[26,30,39,31],"yoast_head":"\nYou Should Be Blogging and Here\u2019s Why<\/title>\n<meta name=\"description\" content=\"The benefits of blogging go beyond just adding a page to your site. 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