{"id":3030,"date":"2024-03-01T08:29:16","date_gmt":"2024-03-01T13:29:16","guid":{"rendered":"https:\/\/getlifted.io\/?p=3030"},"modified":"2024-03-13T08:33:08","modified_gmt":"2024-03-13T13:33:08","slug":"how-to-create-your-ideal-brand-style-guide","status":"publish","type":"post","link":"https:\/\/getlifted.io\/how-to-create-your-ideal-brand-style-guide\/","title":{"rendered":"How to Create Your Ideal Brand Style Guide"},"content":{"rendered":"

What do you think of when you think of strong brands? Most likely, you said something about their visual identity, whether it be their logo, colors, fonts, etc. While the other aspects of a brand are massively important, there is no denying the huge role that visuals play in a brand\u2019s success.<\/p>\n

Because of this, it is very beneficial for businesses, including small businesses, to include a brand style guide in their marketing strategy. A brand style guide serves as your company\u2019s rulebook, dictating how branding elements should look and sound. Usually, as part of a brand book that details the entirety of your brand guidelines, your style guide contains all of the important visual brand elements that you need to achieve brand consistency.<\/p>\n

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Why Do You Need a Brand Style Guide?<\/h2>\n

Especially for new brands, a brand style guide is an absolute must-have. Early in a brand\u2019s life, it\u2019s very important to keep your visual elements consistent, otherwise, people won\u2019t grow an attachment and familiarity with your brand. In order to stay on brand (as the kids call it), you need a style guide that can keep you accountable for the imagery you put out for the public to see. The best brands have style guides that they never stray from, keeping them consistent in their brand identity.<\/p>\n

What Are the Main Parts of a Style Guide?<\/h2>\n

Many parts go into a brand style guide in order to encompass all aspects of the visual identity of the brand. The main parts of the style guide are the brand colors, typography, logo, brand story, and brand voice. Each of these parts works together to make up a significant part of your marketing materials and consistently portray your core values.<\/p>\n

Brand Story<\/h3>\n

While you may not expect it at first, the brand story is a key part of your brand style guide and informs all of your other brand assets. A good, compelling brand story, coupled with your mission statement, can prompt the rest of your design elements, with each other part of the guide coming together and tying back into the story of your company, helping you keep a consistent brand.<\/p>\n

Your brand personality plays a huge role in how your designs will be shaped later. Fun and lighthearted personalities lead to fun and lighthearted logos and other iconography, whereas more serious personalities lead to more straight-laced designs. Define your brand story now, so you don\u2019t need to worry about a rebrand later if there are inconsistencies.<\/p>\n

Typography<\/h3>\n

The typefaces you allow to be used with your brand need to be decided on ahead of time and should stay consistent. The vast majority of brands decide on a font that they feel reflects their personality and values \u2014 and never stray from it. Here are some examples of brands and the fonts that they select for their guidelines:<\/p>\n