Twitter, Instagram, LinkedIn, Facebook, Snapchat — who has time to keep all these social media platforms straight? We do! Every target audience is on some type of social media. Our job is to go out and find them. As a social media marketing agency, we’ll determine your target audience and where they hang out online. Then, we can manage your social media accounts to act like you and talk directly to them.
Small businesses and startups need to stand out from the crowd. These days, the best way to do that is with a strong online presence. Social media does more than just spread brand awareness. It can also help them learn more about what you do and, more importantly, keep them engaged with your company after their first buy.
This is where our content marketing strategy comes into play. Content creation is a buzzword these days, but it doesn’t have to be such a daunting task! You don’t need to hire an influencer every time you post on social.
So Many Social Channels!
It seems like a new app pops up every day. Who can keep track? We can handle your profiles on all your social media channels, ensuring your messaging stays true to you and matches the channel’s audience.
Facebook has been the most widely used social media platform in the world since 2009. The popularity of Facebook doesn’t just fit one group of people, it spans all demographics. Short videos, blog posts, and other curated content perform well on this channel.
Twitter is a microblogging social networking site to share opinions and short messages called tweets. You can also post images and videos, which are commonly liked and shared. More than half of Twitter users are between the ages of 35 and 65.
In today’s world, younger people have been using social media as a news source. This is very common on Twitter. In fact, it’s the most common reason why people still use the app (according to a survey by the American Press Institute). It’s the perfect platform to reach a large audience quickly.
Snapchat is a mobile messaging app. It’s used to share photos, videos, text, and drawings. It’s especially popular with young people: 48% of users are aged 15 to 25.
Instagram is focused on visual content. It is a photo and video sharing social network part of the Metaverse (meaning that it’s owned by the people who made Facebook). More than half of Instagram users are between the ages of 18 and 34.
YouTube is a video-sharing platform. It is now the second-largest search engine in the world (behind Google, of course). For high-performing content, it should be high-resolution videos that entertain, educate, and engage your audience. Try to keep them short (attention spans these days are rough!).
Don’t be afraid of getting “niche” on YouTube. Your target audience will determine the style and content of the videos you post. Make sure you’re making and posting content that your target audience wants to see.
Google Business Profile
You may not think of Google as a social channel, but a Google Business Profile account is a great way for potential customers to find you. A free business profile will help people find you on Google Maps or the search page. You can personalize your profile with photos, offers, posts, and more!
Pinterest is designed for saving images, animated GIFs, and videos as pinboards. The best type of content to publish is infographics, step-by-step photo guides, and GIFs. Content that is pleasing to the eye performs the best.
LinkedIn is the world’s largest online professional network. It’s used to find jobs and internships, strengthen professional relationships, and learn career skills. Primarily, LinkedIn is used as a professional and career-focused platform, but content creation is becoming increasingly popular. It’s a great place to post company news so employees can keep informed.
TikTok is the leading app for short-form mobile videos. What sets it apart from the rest is the “For You” algorithm. TikTok pays attention to a user’s likes, interactions, and time spent watching videos to show them more of the same content.
We put our money where our mouth is, so you’ll get fully transparent metrics and data insights. Want to know how many impressions your post is getting? How many followers did you get in the last week? What are the demographics of your audience? Our social media strategists have nothing to hide.
As a full-service digital marketing agency, our services don’t stop with our social media campaigns. Our marketing team members combine social media advertising with content marketing and a web design that wows. Our SEO team will bring organic travel to your site while our inbound team manages lead generation. We even have an in-house video production team to provide you with high-quality content for your ad campaigns (and more). While we provide top-notch social media management services, let us take you to new heights with our marketing strategy as a whole.
If your social media marketing strategy begins and ends with sending tweets, you don’t even know how much you’re missing out on. Our marketing experts can take you to the next level, putting social media in the middle of your overall strategy.