One of the key parts of branding, and undoubtedly one of the most recognizable parts of a brand, is the logo. A good logo is eye-catching, and sticks in your mind after you see it. Think of the Apple logo: simple, clean, and timeless. What makes this logo so iconic? For starters, the designer used […]
There seems to be a disconnect between how most people believe a brand is built vs how to actually build a brand. Many small business owners believe that they just need to determine a company name, make a logo, and then call it a day. This could not be further from the truth of how […]
What do you think of when you think of strong brands? Most likely, you said something about their visual identity, whether it be their logo, colors, fonts, etc. While the other aspects of a brand are massively important, there is no denying the huge role that visuals play in a brand’s success. Because of this, […]
