Create Your Perfect Logo With These 7 Logo Design Tips

One of the key parts of branding, and undoubtedly one of the most recognizable parts of a brand, is the logo. A good logo is eye-catching, and sticks in your mind after you see it. Think of the Apple logo: simple, clean, and timeless.

What makes this logo so iconic? For starters, the designer used good design principles. However, good principles alone cannot magically create a good logo. That’s why we are here to help you by providing you with seven of our best logo design tips.

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5 of the Best UX Design Tools for Beginners

User experience (UX) is everything when it comes to great website design.

Between elements such as visual designs and functionality, there are many moving parts that come with the UX design process. To help make this a little easier for those who are new to UX design, we have compiled some of the best UX design tools that can help you take your design abilities to the next level.

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What You Should Know Before Beginning Google Ads Management

If your business has any internet presence whatsoever (which it should), you have probably at least heard of Google Ads. If you haven’t, you could be missing out on an incredible opportunity to boost your website traffic and make more sales.

Google Ads (formerly known as Google Adwords and Google Adsense) is a very useful online advertising tool that any digital marketing strategy should include. If you intend to begin a Google Ads campaign, you will need to become familiar with some basic principles of Google Ads management.

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Why Evergreen Content is the Key to Boosting Your Rankings

When it comes to your content marketing strategy and SEO strategy, you should always be considering how to keep your traffic steadily increasing. While simply putting out trendy content will bring bursts of organic traffic to your website, this is not the most effective way to achieve this.

The issue with this kind of content creation is that the new content you release can often have a short shelf life. No matter how in depth and high quality, the content eventually will get stale. You may see a sharp spike in conversions for a little while after posting a new piece of content, but that will eventually level off and traffic will decrease over time. That’s where evergreen content comes in.

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How Do SEO and Website Design Work Together?

There are many ways in which website design best practices will play directly into search engine optimization (SEO) best practices. These ways of optimizing your website for SEO often have a way of making your website more usable and pleasant for users. This is entirely by design, as Google created their algorithm with the idea of giving users the best possible websites and content possible.

But how do you use web design practices to optimize your website for SEO and achieve higher rankings? Which web design techniques contribute to SEO value? What aspects of SEO strategy help create better websites that users enjoy more? We have the answer to all those FAQs right here. Stick with us while we explain how web design and SEO best practices tie into one another to improve your position in search engine results pages (SERPs) – don’t worry, it won’t take too long.

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The 3 Key Pieces of Building a Brand That No One Is Talking About

There seems to be a disconnect between how most people believe a brand is built vs how to actually build a brand. Many small business owners believe that they just need to determine a company name, make a logo, and then call it a day. This could not be further from the truth of how to build a brand effectively.

Big brand names like Apple, McDonald’s, Starbucks, Coca-Cola, and Nike didn’t become the powerhouses of their industries just because they decided that they were going to be the “cooler” companies. Companies like this understand brand building. Their marketers understand that your brand is not whatever you want it to be: your brand is how your consumers perceive you. But how do you get them to perceive your brand’s message the right way and make a good first impression?

Building a strong brand requires much, much more research and careful thought than you may think. For starters, you need to understand your consumers. You cannot develop a strong brand if you do not understand your target audience. You need to understand the competitors in your industry — and brand positioning. Once you understand all of that for your company, you can focus on visual identity, brand voice, persona, etc.

Understanding all of the core concepts of how to build a brand can be summarized into three main truths: the Human Truth, the Category Truth, and the Brand Truth.

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How You Can Boost Your Rankings With Keyword Clustering

Choosing the best keyword to focus on for your webpage can be a tall task. You need one that has low keyword difficulty, high search volume, AND suits the content you are trying to create. If you’ve struggled with this in the past, it may be time for you to add keyword clusters to your search engine optimization (SEO) strategy.

Keyword clusters are groups of related keywords that you can use to boost your organic traffic for SEO content found on your website. These can prove to be very useful, as searchers often use many different search terms when looking for the same type of content. Keyword clusters allow you to rank for multiple related keywords, providing more avenues for users to find your content organically.

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How to Create Your Ideal Brand Style Guide

What do you think of when you think of strong brands? Most likely, you said something about their visual identity, whether it be their logo, colors, fonts, etc. While the other aspects of a brand are massively important, there is no denying the huge role that visuals play in a brand’s success.

Because of this, it is very beneficial for businesses, including small businesses, to include a brand style guide in their marketing strategy. A brand style guide serves as your company’s rulebook, dictating how branding elements should look and sound. Usually, as part of a brand book that details the entirety of your brand guidelines, your style guide contains all of the important visual brand elements that you need to achieve brand consistency.

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A Simple Guide to Understanding Mobile Optimization

Are you noticing high bounce rates on your website? Not getting the traffic you’re looking for? Stuck with a low search ranking on Google? It could be because you’ve neglected mobile optimization. In recent years, mobile search has surpassed traditional desktop computer searches as the most frequent method of internet browsing, making mobile-friendliness a high priority for web developers.

If your website is a pain for mobile phone users, you’re missing out on a large portion of overall internet traffic. A mobile-optimized website is crucial for businesses today, so make sure your site is ready for mobile internet users.

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Measuring Marketing ROI: An Explanation for Beginners

When running a business, everything comes down to your revenue growth. While this is the case for all aspects of your business, it’s especially true for your marketing efforts. After all, businesses spend large sums of money across several aspects of marketing strategy: ad campaigns, customer relationship management (CRM), content marketing, email marketing, social media marketing, the list goes on. But how do you know the money you’re pouring into your marketing budget isn’t going to waste? Measuring your marketing ROI is the answer.

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