User-generated content (UGC) is one of the most influential types of content to come out of the rise of social media. Open up any social media platform, and it won’t take long for you to find examples of user-generated content in your feed. Whether it’s made by big influencers or regular people like you and me, UGC has become a huge part of social media marketing (that’s right, social media marketing is more than having a catchy hashtag).

But does that mean UGC is the right move for your business? While no one can deny UGC’s impact, that doesn’t mean it’s the best course of action for every business to build brand awareness. First, you need to understand the different forms of UGC you may find on social media.

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