Landing Page Best Practices: Up Your Lead Generation Game With These Tips

Landing pages are important.

Sure, your homepage is great at greeting your customers, but it’s your product landing pages that’s going to convert them from potential customer to customer.

That’s why to boost your conversion rate, you’ve got to make sure your following landing page best practices. From a killer CTAs to compelling landing page copy – every part has to be working toward making a conversion. Any distractions and you risk having your potential customers walk away.

Are you freaking out? Sorry – didn’t mean to scare you. We just take this stuff really seriously. But you can calm down – we’re going to tell you everything you need to know to lift your landing pages from good to great.

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Video Marketing Matters: How To Keep Up With the Trend

Everybody wants to be a star. Which makes it no surprise that many businesses are now turning to online video production as a way to build brand awareness as a part of their digital marketing strategy.

Video marketing is easier to do than ever, and showing consistent growth on the number of marketers who use it. If you’re struggling to call “ACTION” on your own video marketing campaign, or don’t know how to capitalize on the different kinds of video content trending right now, then you’ve come to the right place.

Let’s get you ready for your close up.

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Get the Most Out of Your Small Business SEO – How to Maximize Your SERPs Ranking

You may think that your small business can’t compete with the big dogs when it comes to placing high on the search engines. You may think that because you only have a brick-and-mortar store in your hometown that small business SEO is a waste of time. You may think that a traditional store only needs traditional marketing strategies.

No offense, but you may be wrong.

Whether you have a big or small business, a physical or ecommerce store – a strong online presence is important. When potential customers are looking for your product, they’re turning to search engines. So you need to make sure your local business is turning up there, too.

Small business SEO doesn’t have to cost you big dollars and can help you extend your reach to a whole new target audience. Plus, with a little know-how it’s not so hard to get started. Let’s get you on your way.

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How To Increase Awareness of a Brand: All You Need to Know For Your Small Business

It doesn’t matter how great your product is if no one knows it exists.

Gone are the days of if you build it, they will come. There are just too many options. In order for your small business to succeed, you need to stand out to potential customers. You need brand recognition and awareness.

But knowing how to increase awareness of a brand in a world full of ever changing technologies and shortening attention spans is one hell of a challenge, isn’t it?

Well, it doesn’t have to be. Here are some tried-and-true tips and tricks to build a solid brand awareness strategy for your small business.

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