Tag Archive for: Branding

Create Your Perfect Logo With These 7 Logo Design Tips

One of the key parts of branding, and undoubtedly one of the most recognizable parts of a brand, is the logo. A good logo is eye-catching, and sticks in your mind after you see it. Think of the Apple logo: simple, clean, and timeless.

What makes this logo so iconic? For starters, the designer used good design principles. However, good principles alone cannot magically create a good logo. That’s why we are here to help you by providing you with seven of our best logo design tips.

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The 3 Key Pieces of Building a Brand That No One Is Talking About

There seems to be a disconnect between how most people believe a brand is built vs how to actually build a brand. Many small business owners believe that they just need to determine a company name, make a logo, and then call it a day. This could not be further from the truth of how to build a brand effectively.

Big brand names like Apple, McDonald’s, Starbucks, Coca-Cola, and Nike didn’t become the powerhouses of their industries just because they decided that they were going to be the “cooler” companies. Companies like this understand brand building. Their marketers understand that your brand is not whatever you want it to be: your brand is how your consumers perceive you. But how do you get them to perceive your brand’s message the right way and make a good first impression?

Building a strong brand requires much, much more research and careful thought than you may think. For starters, you need to understand your consumers. You cannot develop a strong brand if you do not understand your target audience. You need to understand the competitors in your industry — and brand positioning. Once you understand all of that for your company, you can focus on visual identity, brand voice, persona, etc.

Understanding all of the core concepts of how to build a brand can be summarized into three main truths: the Human Truth, the Category Truth, and the Brand Truth.

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How to Create Your Ideal Brand Style Guide

What do you think of when you think of strong brands? Most likely, you said something about their visual identity, whether it be their logo, colors, fonts, etc. While the other aspects of a brand are massively important, there is no denying the huge role that visuals play in a brand’s success.

Because of this, it is very beneficial for businesses, including small businesses, to include a brand style guide in their marketing strategy. A brand style guide serves as your company’s rulebook, dictating how branding elements should look and sound. Usually, as part of a brand book that details the entirety of your brand guidelines, your style guide contains all of the important visual brand elements that you need to achieve brand consistency.

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How a Press Release Can Be Your Ticket to Stardom

Thanks to social media, it’s not necessarily a pain in the ass anymore to get information about a new product or a jazzy event in front of reporters.

That doesn’t mean you should still skimp out on sending formal press releases. They’re a good marketing tool to send to news outlets, whether you’re a startup looking to expand brand awareness or you’re a seasoned small (or large) business.

There’s an important style to press releases, whether you’re sending information to news outlets about a product launch or upcoming event. Don’t believe us? Keep reading to find out how to write a press release.

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How To Increase Awareness of a Brand: All You Need to Know For Your Small Business

It doesn’t matter how great your product is if no one knows it exists.

Gone are the days of if you build it, they will come. There are just too many options. In order for your small business to succeed, you need to stand out to potential customers. You need brand recognition and awareness.

But knowing how to increase awareness of a brand in a world full of ever changing technologies and shortening attention spans is one hell of a challenge, isn’t it?

Well, it doesn’t have to be. Here are some tried-and-true tips and tricks to build a solid brand awareness strategy for your small business.

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Want to Unlock Your Brand’s Success? Then Develop Your Brand’s Recognition.

What makes brands like Apple, Nike, McDonald’s, or Coca-Cola so recognizable? Aside from being enormous companies, they are four of the strongest and most recognizable brands in the world. For businesses looking to flourish and succeed in today’s quickly changing and intensely competitive business environment, developing a strong brand has become crucial.

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What’s the Best Branding Strategy?

Whether you’re a small business or a Fortune 500 company, branding is important. The biggest brands in the world all have one thing in common: their brand stands out from the competition.

Strong brand awareness is one of the most valuable assets for your business because it provides employees with direction, increases the value of your company on Wall Street, makes acquiring new customers easier and, more importantly, creates loyalty among existing customers.

It doesn’t matter if you’re a small business or a startup with your sights on global domination; learn some of the best branding examples and how to emulate them for a successful branding process.

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Why Should I Care About Brand Guidelines? Why Do They Matter?

Trust us – you need to establish brand guidelines. But how do you do that? Many business owners don’t even know what they are; that’s why we’re here.

Think of your brand as a person. Brand guidelines are all the different parts that make up this person’s personality (a.k.a. brand identity). Let’s just dive right in.

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7 Tips For Building Your Brand Identity

So you’re looking for where to start building your brand. Let us help give you a leg up.

When building a personal or business brand, the first step for entrepreneurs is to define your identity. You need to identify what makes your brand unique, what it stands for and how it will be perceived by others. Your branding efforts should be steered by brand guidelines (overall actions) that help you understand where your brand is today and where you want it to be tomorrow. 

Once you’ve created this plan and established a foundation of who you are as a brand, you can continue building your brand upon that foundation by developing the fun stuff: logos, fonts and colors. 

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What Every Business Needs to Know About Branding

In today’s market, branding is the name of the game and it can make or break your small business. However, many business owners don’t know what true branding is, nor do they see how it can boost their bottom line. Successful branding is essentially about creating an image for your company that’s unique and memorable to your target audience so that they can recognize your company among a sea of look-alike companies and similar products.

So if you’re asking yourself, “What is branding?” Don’t worry; we’ll take a look at brands, branding, and how effective branding can help your business.

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