Tag Archive for: Digital Marketing

Why Evergreen Content is the Key to Boosting Your Rankings

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When it comes to your content marketing strategy and SEO strategy, you should always be considering how to keep your traffic steadily increasing. While simply putting out trendy content will bring bursts of organic traffic to your website, this is not the most effective way to achieve this.

The issue with this kind of content creation is that the new content you release can often have a short shelf life. No matter how in depth and high quality, the content eventually will get stale. You may see a sharp spike in conversions for a little while after posting a new piece of content, but that will eventually level off and traffic will decrease over time. That’s where evergreen content comes in.

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The 3 Key Pieces of Building a Brand That No One Is Talking About

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There seems to be a disconnect between how most people believe a brand is built vs how to actually build a brand. Many small business owners believe that they just need to determine a company name, make a logo, and then call it a day. This could not be further from the truth of how to build a brand effectively.

Big brand names like Apple, McDonald’s, Starbucks, Coca-Cola, and Nike didn’t become the powerhouses of their industries just because they decided that they were going to be the “cooler” companies. Companies like this understand brand building. Their marketers understand that your brand is not whatever you want it to be: your brand is how your consumers perceive you. But how do you get them to perceive your brand’s message the right way and make a good first impression?

Building a strong brand requires much, much more research and careful thought than you may think. For starters, you need to understand your consumers. You cannot develop a strong brand if you do not understand your target audience. You need to understand the competitors in your industry — and brand positioning. Once you understand all of that for your company, you can focus on visual identity, brand voice, persona, etc.

Understanding all of the core concepts of how to build a brand can be summarized into three main truths: the Human Truth, the Category Truth, and the Brand Truth.

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How You Can Boost Your Rankings With Keyword Clustering

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Choosing the best keyword to focus on for your webpage can be a tall task. You need one that has low keyword difficulty, high search volume, AND suits the content you are trying to create. If you’ve struggled with this in the past, it may be time for you to add keyword clusters to your search engine optimization (SEO) strategy.

Keyword clusters are groups of related keywords that you can use to boost your organic traffic for SEO content found on your website. These can prove to be very useful, as searchers often use many different search terms when looking for the same type of content. Keyword clusters allow you to rank for multiple related keywords, providing more avenues for users to find your content organically.

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Measuring Marketing ROI: An Explanation for Beginners

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When running a business, everything comes down to your revenue growth. While this is the case for all aspects of your business, it’s especially true for your marketing efforts. After all, businesses spend large sums of money across several aspects of marketing strategy: ad campaigns, customer relationship management (CRM), content marketing, email marketing, social media marketing, the list goes on. But how do you know the money you’re pouring into your marketing budget isn’t going to waste? Measuring your marketing ROI is the answer.

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These 5 AI Marketing Tools Are Changing the Game

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Unless you’ve been living under a rock, you know that artificial intelligence has taken the digital marketing world by storm. It went from a few quirky tools you could play around with to powerful parts of a digital marketer’s arsenal. Now, you would be hard-pressed to find something that’s not going down the automation rabbit hole. AI tools for marketing play a huge role in digital marketing strategies, including content marketing, social media marketing, search engine optimization (SEO), email marketing automation, and even customer support.

Don’t be afraid; AI-powered software is not taking your job anytime soon. The fact is that despite the massive advancements made recently, AI still can’t fully replace a human. Instead, it remains a very helpful tool we can leverage to make our jobs run smoother and more efficiently — and even improve customer experience. With so many options out there, what are the best AI marketing tools?

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An Expert Example of Digital Ads-What They Are and How to Use Them

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Ever since the explosion of the internet, traditional advertising practices are not all that businesses are focusing on in order to put themselves in front of their target audience. With the rise of digital marketing, marketing strategy has been able to evolve, and businesses have many more avenues to explore in order to promote themselves effectively and attract new customers.

Marketing campaigns have changed greatly in recent years, and some businesses are lagging behind. If you’re looking for an example of digital ads and how they can be used, look no further. We’ll cover the best of the best, and give you an expert look at how to use them out in the wild.

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What Are Customer Personas? Learn How to Know Your Target Audience

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To sell your product or service, you need to know who you’re selling to.

But how do you do that? By investing hours and hours and thousands of dollars on complicated market research? By going out and interviewing tons and tons of your customer base? Sure, that might help, but what if you don’t have the time for all that? After all, you’ve got a business to run.

The good news is that there is a simple way to get to know your target customers that doesn’t involve all that. You just need one thing: a customer persona.

What’s a customer persona? We’re glad you asked.

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What Can You Do With Marketing Analytics? Boost Your Conversion Rates!

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You know the best marketing teams keep a constant eye on their data – but when you look at your own dashboard all it does is give you a headache. We get it.

Don’t worry, you’re not alone. Marketing analytics can be tough to understand – in fact, there are whole fields of study devoted to understanding them. But you don’t need to get your Masters in business intelligence to be able to use your data to boost your marketing initiatives. We have all the info you need to know right here.

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Inbound vs Outbound Marketing: Know When (and How) to Use Each

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Inbound, outbound, all around you hear these terms, but what exactly do they mean? What’s the difference between inbound vs. outbound marketing? And how does knowing all this marketing jargon help you reach your potential customers?

We get it; it can be challenging to keep up with different marketing techniques. But – and we hate to break this to you, bud – it’s essential if you want to build brand awareness and boost your lead generation.

Don’t worry though, learning the difference between these marketing approaches doesn’t have to be too painful, we promise.

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Is Social Media Advertising a Good Idea For You?

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There’s just no escaping it; social media is a massive part of modern culture. With the growth of social media platforms like Facebook, Instagram, X (formerly known as Twitter), LinkedIn, and YouTube, among many others, came the growth of social media marketing. As time has gone on, social media users have begun to look to their favorite platforms to form their opinions on brands and products. Because of this, social media advertising is a massive part of ecommerce and digital marketing strategy. So, are social media adverts the right move for your business? Before we decide that, let’s cover the basics.

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