MarTech Stack Review: Do You Use the Right Tools to Achieve Digital Marketing Success?

Tech is always growing, always changing, and as a result, so are digital marketing strategies.

To make sure your marketing campaigns are performing well, you need to make sure your MarTech stack is stacked with the most up-to-date and effective marketing tools as possible.

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Breaking Down Social Media Demographics: Unmasking the Digital Divide Between Generations

Fasten your seatbelts as we set out on a wild ride into the interesting world of social media usage by various generations! It’s kind of like peering into a digital mirror that reflects the peculiarities, viewpoints, and obsessions of each age group. We’ll take a look at each generation and dive into what makes them unique and how they behave on social media.

After that, we’ll give you the rundown of each platform’s typical social media users. Knowing who’s on the other end of your social media post is essential for making a social media campaign work for you.

Let’s get started with the social media generation itself, Gen Z!

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AI has Arrived – What Benefits Does it Bring to Your Marketing Strategy?

In today’s fast-paced and digitally-driven world, businesses are constantly seeking innovative ways to engage their target audience and stand out in a competitive market. Artificial Intelligence (AI) has emerged as a revolutionary force in marketing owing to its rapid development and versatile applications.

Artificial intelligence marketing empowers businesses to gain valuable insights, automates tasks such as email marketing, and delivers personalized experiences that foster customer engagement and loyalty. If you’re unsure of the impact  AI has on marketing strategies and how it has the potential to transform customer interactions with companies, then stay tuned – we’ve got news for you.

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SEO vs SEM: What’s the Difference, and Which One is Right for You?

There sure are a lot of acronyms in digital marketing, huh? SEO, SEM, CTR, PPC, CPA, CPC, OPP – okay so that last one is actually from ‘90s hip hop, but still, you get the picture.

It can be confusing. Especially because some are so similar. Take SEO and SEM. SEO you might have somewhat of a handle on – after all, it’s a pretty big deal nobody, especially us, can stop talking about – but SEM?

It’s a lot to take in – and sometimes when tech writers in the industry try to explain these terms, it seems like their target audience is made up of aliens. All you want to know – in the simplest terms possible – is the difference between SEO vs SEM.

Well, we got good news for you – that’s exactly what you’re about to get.

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