Mastering the Launch of Your New Website

/in /by

Are you a small business owner looking to launch a new website? It can be daunting, but don’t worry – there are plenty of strategies and options that you can explore. Don’t know where to start? Well, you’re in the right place!

Your new site is part of your brand, and you want it to be a great representation of it. We understand that – but a lot goes into it whether you take on the task yourself or hire professionals. And trust us; there’s a big difference. Let’s walk down the right path to a new business website step-by-step.

Read more

Listen to These 8 Hot Digital Marketing Podcasts in 2023

/in /by

We’re living in such a technology-based time and have so much knowledge at our fingertips that it only makes sense to incorporate it all into our lives, right? Finding the time to read and research is hard, especially if you’re a small business owner. Have you considered digital marketing podcasts as a way to get information?

Keep reading, because in this blog we’re going to talk about some of the best digital marketing podcasts by marketing experts geared toward growing your marketing skills, especially if you’re a beginner in the marketing game.

Read more

Can Your Business Benefit From a CRM Tool?

/in /by

Your small business isn’t so small anymore, and you’re looking for a tool to manage all of your customer information and streamline your workflow so you can get back to running things. You may have heard that you need a CRM solution. But what the heck is that? Let’s take a look at CRM tools and how they affect the user experience.

Read more

Mastering the Different Types of Email Marketing

/in /by

Email marketing is the smarter, faster, more targeted brother of postcards and brochures. Email lists, triggered email automation, and easy-to-use email templates allow you to save hours of specifically addressing and sending out mailers to your customers — because what small business has time for that?

Instead of licking a bunch of stamps, get direct access to the attention of both returning customers and new customers by using one (or many, many more) of these types of email marketing campaigns.   Read more

How Do You Get a Higher Click-Through Rate?

/in /by

Are you trying to get ahead in the digital marketing game? Well, if you don’t understand or optimize your click-through rate (CTR), you won’t get very far. We know what your next questions are. How is CTR measured? Why does it matter so much? Allow us to explain! Let’s look at this aspect of an ad campaign and what makes a good click-through rate (so that you can hit that goal for yourself).

Read more