Can Your Business Benefit From a CRM Tool?

Your small business isn’t so small anymore, and you’re looking for a tool to manage all of your customer information and streamline your workflow so you can get back to running things. You may have heard that you need a CRM solution. But what the heck is that? Let’s take a look at CRM tools and how they affect the user experience.

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How Do You Get a Higher Click-Through Rate?

Are you trying to get ahead in the digital marketing game? Well, if you don’t understand or optimize your click-through rate (CTR), you won’t get very far. We know what your next questions are. How is CTR measured? Why does it matter so much? Allow us to explain! Let’s look at this aspect of an ad campaign and what makes a good click-through rate (so that you can hit that goal for yourself).

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