Tag Archive for: Social Media

Why Evergreen Content is the Key to Boosting Your Rankings

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When it comes to your content marketing strategy and SEO strategy, you should always be considering how to keep your traffic steadily increasing. While simply putting out trendy content will bring bursts of organic traffic to your website, this is not the most effective way to achieve this.

The issue with this kind of content creation is that the new content you release can often have a short shelf life. No matter how in depth and high quality, the content eventually will get stale. You may see a sharp spike in conversions for a little while after posting a new piece of content, but that will eventually level off and traffic will decrease over time. That’s where evergreen content comes in.

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Inbound vs Outbound Marketing: Know When (and How) to Use Each

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Inbound, outbound, all around you hear these terms, but what exactly do they mean? What’s the difference between inbound vs. outbound marketing? And how does knowing all this marketing jargon help you reach your potential customers?

We get it; it can be challenging to keep up with different marketing techniques. But – and we hate to break this to you, bud – it’s essential if you want to build brand awareness and boost your lead generation.

Don’t worry though, learning the difference between these marketing approaches doesn’t have to be too painful, we promise.

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Is Social Media Advertising a Good Idea For You?

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There’s just no escaping it; social media is a massive part of modern culture. With the growth of social media platforms like Facebook, Instagram, X (formerly known as Twitter), LinkedIn, and YouTube, among many others, came the growth of social media marketing. As time has gone on, social media users have begun to look to their favorite platforms to form their opinions on brands and products. Because of this, social media advertising is a massive part of ecommerce and digital marketing strategy. So, are social media adverts the right move for your business? Before we decide that, let’s cover the basics.

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Your Start to Community Management

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Welcome, social media enthusiasts! Have you ever wondered how your favorite social media pages, like those of certain businesses or influencers, stay so lively and engaging?

Well, it’s all thanks to something called community management. If you’re eager to learn how to build and nurture online communities, you’ve come to the right place! Let’s dive in together and explore the exciting world of social media community management so you can develop your very own community management strategy.

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Ready for Your Close-Up? 8 Tips to Get Started With Video Marketing

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Even if you’re a small business, you should still be a global star – and you can be with the right video marketing strategy. 

Now, thanks to social media and the high-quality cameras on cell phones, everyone can get in on the movie making game. It’s fun, it’s easy – and it can really pay off as a part of your marketing efforts. So what are you waiting for? 

What’s that – you’re not sure how to get started? No worries – just follow these professional tips for video marketing and you’ll be walking the digital red carpet in no time. 
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MarTech Stack Review: Do You Use the Right Tools to Achieve Digital Marketing Success?

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Tech is always growing, always changing, and as a result, so are digital marketing strategies.

To make sure your marketing campaigns are performing well, you need to make sure your MarTech stack is stacked with the most up-to-date and effective marketing tools as possible.

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Breaking Down Social Media Demographics: Unmasking the Digital Divide Between Generations

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Fasten your seatbelts as we set out on a wild ride into the interesting world of social media usage by various generations! It’s kind of like peering into a digital mirror that reflects the peculiarities, viewpoints, and obsessions of each age group. We’ll take a look at each generation and dive into what makes them unique and how they behave on social media.

After that, we’ll give you the rundown of each platform’s typical social media users. Knowing who’s on the other end of your social media post is essential for making a social media campaign work for you.

Let’s get started with the social media generation itself, Gen Z!

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Gaining the Edge: How to Do a Social Media Competitive Analysis

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Social media strategy has become a crucial component of every company’s marketing strategy in the current digital era. It’s essential to have a thorough awareness of what your rivals are doing on social media if you want to stay one step ahead of the game and surpass them.

To make your social media strategy as effective as possible, you need to do a competitive analysis. You can learn important lessons from looking at the social media profiles of your rivals to improve your own strategy and guarantee success. Let us walk you through how to do a thorough social media competitor analysis.

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7 Reasons Why You Should Be Using a Social Media Content Calendar

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Linkedin, Facebook, Tiktok, now Threads – there are so many different social media channels it can be hard keeping up with what should be posted when and where and to what target audience.

But there’s no doubt that the benefits of social media marketing are too many to ignore.

There’s no need to throw in the towel because there are too many social platforms to keep up with. Rather than chuck all hopes of running a successful social media campaign in the garbage, what you’ve got to do is develop a social media calendar.

Here’s why social media planning is one of the top social media management tools you need in your digital marketing strategy’s arsenal.

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Do You Need to Try Influencer Marketing? (And What Is It?)

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Influencer marketing is a form of social media marketing that companies can employ to get their products or services in front of their target audience. It’s a digital marketing tool that leverages the followers of an already-established account to reach a new audience (with reciprocity, of course).

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