Tag Archive for: Website Design

5 of the Best UX Design Tools for Beginners

User experience (UX) is everything when it comes to great website design.

Between elements such as visual designs and functionality, there are many moving parts that come with the UX design process. To help make this a little easier for those who are new to UX design, we have compiled some of the best UX design tools that can help you take your design abilities to the next level.

Read more

What You Should Know Before Beginning Google Ads Management

If your business has any internet presence whatsoever (which it should), you have probably at least heard of Google Ads. If you haven’t, you could be missing out on an incredible opportunity to boost your website traffic and make more sales.

Google Ads (formerly known as Google Adwords and Google Adsense) is a very useful online advertising tool that any digital marketing strategy should include. If you intend to begin a Google Ads campaign, you will need to become familiar with some basic principles of Google Ads management.

Read more

How Do SEO and Website Design Work Together?

There are many ways in which website design best practices will play directly into search engine optimization (SEO) best practices. These ways of optimizing your website for SEO often have a way of making your website more usable and pleasant for users. This is entirely by design, as Google created their algorithm with the idea of giving users the best possible websites and content possible.

But how do you use web design practices to optimize your website for SEO and achieve higher rankings? Which web design techniques contribute to SEO value? What aspects of SEO strategy help create better websites that users enjoy more? We have the answer to all those FAQs right here. Stick with us while we explain how web design and SEO best practices tie into one another to improve your position in search engine results pages (SERPs) – don’t worry, it won’t take too long.

Read more

A Simple Guide to Understanding Mobile Optimization

Are you noticing high bounce rates on your website? Not getting the traffic you’re looking for? Stuck with a low search ranking on Google? It could be because you’ve neglected mobile optimization. In recent years, mobile search has surpassed traditional desktop computer searches as the most frequent method of internet browsing, making mobile-friendliness a high priority for web developers.

If your website is a pain for mobile phone users, you’re missing out on a large portion of overall internet traffic. A mobile-optimized website is crucial for businesses today, so make sure your site is ready for mobile internet users.

Read more

What Are Internet Cookies? Your Need-to-Know FAQ Guide

You’ve probably seen the little pop-up on web pages that says “warning, this site uses cookies to improve your experience.” Maybe when you’ve seen it, you’ve thought that yes, a delicious fresh-baked cookie would improve your browsing experience a great deal but were confused because of course, the website never delivers the promised treat. We kid – but really, internet terms can be so confusing so you’ve likely wondered what exactly a cookie is and why so many pages feel the need to warn you about them.

Well, you don’t need to feel lost anymore. We’re going to cover the basics of what a cookie is – web cookies, that is, not the baked ones.

Read more

Landing Page Best Practices: Up Your Lead Generation Game With These Tips

Landing pages are important.

Sure, your homepage is great at greeting your customers, but it’s your product landing pages that’s going to convert them from potential customer to customer.

That’s why to boost your conversion rate, you’ve got to make sure your following landing page best practices. From a killer CTAs to compelling landing page copy – every part has to be working toward making a conversion. Any distractions and you risk having your potential customers walk away.

Are you freaking out? Sorry – didn’t mean to scare you. We just take this stuff really seriously. But you can calm down – we’re going to tell you everything you need to know to lift your landing pages from good to great.

Read more

6 Tips for Top-Tier Website Design

A well-designed website is essential for any company or person trying to have a significant online presence in today’s digital world. Your professional website’s design is a crucial tool in your digital marketing arsenal.

A great website acts as a digital showroom, spreading the message of your company and luring customers to learn more. If you want to wow your digital guests, follow the top six website design tips included below.

These will guarantee a user-friendly and jaw-dropping website by improving the user experience, boosting conversions, and making a lasting impression on your audience by putting these methods into practice.

Read more

UI UX: Two Terms Important for Understanding the Basics of Good Website Design

UI UX.

You’ve heard these terms before. You’re not sure what they mean. Maybe at this point you’re too afraid to ask.

Don’t worry. We’re here to explain and keep it simple. Stick with us until the end and we’ll give you all the information you need to know to understand the basics of good website design.

A good website is key to the success of any business, whether you have digital products or not. The key to a good website is good website design. The key to good website design is good UX and UI designers.

So, let’s begin with the difference between the two.

Read more

Website vs. Domain: What’s the Difference, and Why Does it Matter?

You know that having an online presence is crucial to an effective marketing strategy. Whether you have an ecommerce business or a physical store, your company needs its own website to truly thrive.

The only problem is, you don’t know where to begin. DNS, SSL, website vs domain, it all sounds like sci-fi to you, and you can’t even begin to imagine what GoDaddy does.

The truth is, it isn’t as complicated as it sounds. Thanks to website builders like Squarespace and WordPress, and step-by-step web design tutorials, many beginners can build their brands’ online presence on their own and even master launching their own website.

If you’re looking to begin building the web pages for your business, but don’t know where to start, let us help you out. Good web development starts with the basics, and a great basic thing to know is the difference between your domain name and your website.

Read more

Organic Traffic: What Is It and How Do You Get More Of It?

Whether you’re a seasoned website owner or a beginner, organic traffic should be at the top of your list for boosting sales. It’s simple; organic traffic means more potential customers hitting your web page.

Yes, organic website traffic really does matter and can have an incredible impact on success. But don’t worry if SEO strategy (search engine optimization) isn’t one of your strong points. (We can help you with that, too.)

Before we get down to the nitty-gritty, look at the different types of traffic: direct traffic, organic traffic, referral traffic, and SEO traffic. Learning how people find your website is the most important step in meeting your digital marketing goals.

Read more