Tag Archive for: Logo Design

Create Your Perfect Logo With These 7 Logo Design Tips

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One of the key parts of branding, and undoubtedly one of the most recognizable parts of a brand, is the logo. A good logo is eye-catching, and sticks in your mind after you see it. Think of the Apple logo: simple, clean, and timeless.

What makes this logo so iconic? For starters, the designer used good design principles. However, good principles alone cannot magically create a good logo. That’s why we are here to help you by providing you with seven of our best logo design tips.

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The 3 Key Pieces of Building a Brand That No One Is Talking About

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There seems to be a disconnect between how most people believe a brand is built vs how to actually build a brand. Many small business owners believe that they just need to determine a company name, make a logo, and then call it a day. This could not be further from the truth of how to build a brand effectively.

Big brand names like Apple, McDonald’s, Starbucks, Coca-Cola, and Nike didn’t become the powerhouses of their industries just because they decided that they were going to be the “cooler” companies. Companies like this understand brand building. Their marketers understand that your brand is not whatever you want it to be: your brand is how your consumers perceive you. But how do you get them to perceive your brand’s message the right way and make a good first impression?

Building a strong brand requires much, much more research and careful thought than you may think. For starters, you need to understand your consumers. You cannot develop a strong brand if you do not understand your target audience. You need to understand the competitors in your industry — and brand positioning. Once you understand all of that for your company, you can focus on visual identity, brand voice, persona, etc.

Understanding all of the core concepts of how to build a brand can be summarized into three main truths: the Human Truth, the Category Truth, and the Brand Truth.

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How to Create Your Ideal Brand Style Guide

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What do you think of when you think of strong brands? Most likely, you said something about their visual identity, whether it be their logo, colors, fonts, etc. While the other aspects of a brand are massively important, there is no denying the huge role that visuals play in a brand’s success.

Because of this, it is very beneficial for businesses, including small businesses, to include a brand style guide in their marketing strategy. A brand style guide serves as your company’s rulebook, dictating how branding elements should look and sound. Usually, as part of a brand book that details the entirety of your brand guidelines, your style guide contains all of the important visual brand elements that you need to achieve brand consistency.

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All the Steps of the Logo Design Process

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A logo identifies a company and a brand at a glance. The best logos are simple and timeless – designing a great logo is almost like capturing lightning in a bottle. That’s why the logos of many of the world’s largest and most successful businesses only change incrementally over decades.

Exactly how does the logo design process work? You’ve come to the right place. We’ll walk you through the different steps that go into creating a logo for your company. Every agency’s process varies, but these are the general steps found in nearly every company’s logo design process.

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