Tag Archive for: Digital ads

Is Social Media Advertising a Good Idea For You?

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There’s just no escaping it; social media is a massive part of modern culture. With the growth of social media platforms like Facebook, Instagram, X (formerly known as Twitter), LinkedIn, and YouTube, among many others, came the growth of social media marketing. As time has gone on, social media users have begun to look to their favorite platforms to form their opinions on brands and products. Because of this, social media advertising is a massive part of ecommerce and digital marketing strategy. So, are social media adverts the right move for your business? Before we decide that, let’s cover the basics.

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Landing Page Best Practices: Up Your Lead Generation Game With These Tips

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Landing pages are important.

Sure, your homepage is great at greeting your customers, but it’s your product landing pages that’s going to convert them from potential customer to customer.

That’s why to boost your conversion rate, you’ve got to make sure your following landing page best practices. From a killer CTAs to compelling landing page copy – every part has to be working toward making a conversion. Any distractions and you risk having your potential customers walk away.

Are you freaking out? Sorry – didn’t mean to scare you. We just take this stuff really seriously. But you can calm down – we’re going to tell you everything you need to know to lift your landing pages from good to great.

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Video Marketing Matters: How To Keep Up With the Trend

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Everybody wants to be a star. Which makes it no surprise that many businesses are now turning to online video production as a way to build brand awareness as a part of their digital marketing strategy.

Video marketing is easier to do than ever, and showing consistent growth on the number of marketers who use it. If you’re struggling to call “ACTION” on your own video marketing campaign, or don’t know how to capitalize on the different kinds of video content trending right now, then you’ve come to the right place.

Let’s get you ready for your close up.

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Digital Marketing vs. Traditional Marketing: Finding Your Audience

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For your marketing strategy to reach peak success, it has to reach your target audience. Understanding the differences between digital marketing vs. traditional marketing strategies can make or break your ad campaign’s chance of success.

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A Digital Marketing Must: Retargeting Ad Campaigns

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You may not know exactly what a retargeting campaign is, but maybe you’ve visited a website, clicked around, even put an item in your shopping cart, and then, for whatever reason, left. Then, maybe days or weeks go by, and you see an advertisement for the product that slipped away. What the hell? Surprise: it’s a retargeting ad.

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How Do You Get a Higher Click-Through Rate?

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Are you trying to get ahead in the digital marketing game? Well, if you don’t understand or optimize your click-through rate (CTR), you won’t get very far. We know what your next questions are. How is CTR measured? Why does it matter so much? Allow us to explain! Let’s look at this aspect of an ad campaign and what makes a good click-through rate (so that you can hit that goal for yourself).

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