Measuring Marketing ROI: An Explanation for Beginners
When running a business, everything comes down to your revenue growth. While this is the case for all aspects of your business, it’s especially true for your marketing efforts. After all, businesses spend large sums of money across several aspects of marketing strategy: ad campaigns, customer relationship management (CRM), content marketing, email marketing, social media marketing, the list goes on. But how do you know the money you’re pouring into your marketing budget isn’t going to waste? Measuring your marketing ROI is the answer.