Tag Archive for: Advertising

Measuring Marketing ROI: An Explanation for Beginners

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When running a business, everything comes down to your revenue growth. While this is the case for all aspects of your business, it’s especially true for your marketing efforts. After all, businesses spend large sums of money across several aspects of marketing strategy: ad campaigns, customer relationship management (CRM), content marketing, email marketing, social media marketing, the list goes on. But how do you know the money you’re pouring into your marketing budget isn’t going to waste? Measuring your marketing ROI is the answer.

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An Expert Example of Digital Ads-What They Are and How to Use Them

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Ever since the explosion of the internet, traditional advertising practices are not all that businesses are focusing on in order to put themselves in front of their target audience. With the rise of digital marketing, marketing strategy has been able to evolve, and businesses have many more avenues to explore in order to promote themselves effectively and attract new customers.

Marketing campaigns have changed greatly in recent years, and some businesses are lagging behind. If you’re looking for an example of digital ads and how they can be used, look no further. We’ll cover the best of the best, and give you an expert look at how to use them out in the wild.

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What Are Customer Personas? Learn How to Know Your Target Audience

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To sell your product or service, you need to know who you’re selling to.

But how do you do that? By investing hours and hours and thousands of dollars on complicated market research? By going out and interviewing tons and tons of your customer base? Sure, that might help, but what if you don’t have the time for all that? After all, you’ve got a business to run.

The good news is that there is a simple way to get to know your target customers that doesn’t involve all that. You just need one thing: a customer persona.

What’s a customer persona? We’re glad you asked.

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Inbound vs Outbound Marketing: Know When (and How) to Use Each

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Inbound, outbound, all around you hear these terms, but what exactly do they mean? What’s the difference between inbound vs. outbound marketing? And how does knowing all this marketing jargon help you reach your potential customers?

We get it; it can be challenging to keep up with different marketing techniques. But – and we hate to break this to you, bud – it’s essential if you want to build brand awareness and boost your lead generation.

Don’t worry though, learning the difference between these marketing approaches doesn’t have to be too painful, we promise.

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Is Social Media Advertising a Good Idea For You?

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There’s just no escaping it; social media is a massive part of modern culture. With the growth of social media platforms like Facebook, Instagram, X (formerly known as Twitter), LinkedIn, and YouTube, among many others, came the growth of social media marketing. As time has gone on, social media users have begun to look to their favorite platforms to form their opinions on brands and products. Because of this, social media advertising is a massive part of ecommerce and digital marketing strategy. So, are social media adverts the right move for your business? Before we decide that, let’s cover the basics.

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How a Press Release Can Be Your Ticket to Stardom

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Thanks to social media, it’s not necessarily a pain in the ass anymore to get information about a new product or a jazzy event in front of reporters.

That doesn’t mean you should still skimp out on sending formal press releases. They’re a good marketing tool to send to news outlets, whether you’re a startup looking to expand brand awareness or you’re a seasoned small (or large) business.

There’s an important style to press releases, whether you’re sending information to news outlets about a product launch or upcoming event. Don’t believe us? Keep reading to find out how to write a press release.

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Video Marketing Matters: How To Keep Up With the Trend

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Everybody wants to be a star. Which makes it no surprise that many businesses are now turning to online video production as a way to build brand awareness as a part of their digital marketing strategy.

Video marketing is easier to do than ever, and showing consistent growth on the number of marketers who use it. If you’re struggling to call “ACTION” on your own video marketing campaign, or don’t know how to capitalize on the different kinds of video content trending right now, then you’ve come to the right place.

Let’s get you ready for your close up.

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Digital Marketing vs. Traditional Marketing: Finding Your Audience

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For your marketing strategy to reach peak success, it has to reach your target audience. Understanding the differences between digital marketing vs. traditional marketing strategies can make or break your ad campaign’s chance of success.

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