A Digital Marketing Must: Retargeting Ad Campaigns

You may not know exactly what a retargeting campaign is, but maybe you’ve visited a website, clicked around, even put an item in your shopping cart, and then, for whatever reason, left. Then, maybe days or weeks go by, and you see an advertisement for the product that slipped away. What the hell? Surprise: it’s a retargeting ad.

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Can Your Business Benefit From a CRM Tool?

Your small business isn’t so small anymore, and you’re looking for a tool to manage all of your customer information and streamline your workflow so you can get back to running things. You may have heard that you need a CRM solution. But what the heck is that? Let’s take a look at CRM tools and how they affect the user experience.

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How Do You Get a Higher Click-Through Rate?

Are you trying to get ahead in the digital marketing game? Well, if you don’t understand or optimize your click-through rate (CTR), you won’t get very far. We know what your next questions are. How is CTR measured? Why does it matter so much? Allow us to explain! Let’s look at this aspect of an ad campaign and what makes a good click-through rate (so that you can hit that goal for yourself).

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How to Use a Google Business Profile

Let’s set the scene.

So you’re a business owner ready to branch out into the digital marketing world but aren’t quite sure where to start. Hours of research have led you down many virtual rabbit holes. You just want to grow your brand, but now you have more questions than before.

We have the answer. Learn how to use your Google Business Profile (GBP). Because we’re so awesome, this blog walks you through what a Google Business Profile is, how to make one, and explains why optimizing it is so damn important.

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What You Gotta Know About Off-Page SEO

In simple terms, SEO (Search Engine Optimization) is the set of actions you take to get your website found. You DO want it found, don’t you? Of course! But not all SEO is the same. For starters, there’s on-page SEO, which covers all of the strategies on your website to improve your ranking on search engine results pages (SERPs). On-page SEO includes important factors like high-quality content, internal linking, and optimization of heading, image, and title tags.

Already confused? Refresh your knowledge of on-page SEO if you need to, but come right back!

But that’s not what this blog is about. So, what is off-page SEO? Sometimes called “off-site SEO,” this umbrella term covers all the strategies used off of a web page to improve its search engine ranking factor. Let’s find out about what they are and how they help your page ranking, which, in turn, helps your site get found by searchers.

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What’s the Deal With Digital Marketing Conversion Rates?

While you probably have a general idea of what a digital marketing conversion rate is, you might not know why it’s important to your business. That’s why you’re here, reading this blog.

Learning about average conversion rates can be confusing — we get it. We want to help you launch your new product or service, so here are some foundations about conversion rates and conversion optimization.

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Looking at the Most Important Website Design Elements

You can have the most amazing, high-quality content in the world, but if your website design elements are difficult to navigate (or just straight-up suck), then you’re missing out on a huge opportunity. If that wasn’t clear enough: in 2016 alone, people spent more than 7 billion hours on websites – almost twice as much time spent watching videos on YouTube. That’s how important it is to get this right.

Sometimes, people head to your website after finding you on social media. Or a first impression is made after a potential customer types in some keywords on Google (thanks, search engine optimization). They’re on your page; now you want your site to be user-friendly, right?

So let’s look at some key elements of successful websites and how they impact user experience (UX). Don’t just keep scrolling; these are important elements to understand.

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Make a Social Media Campaign Work For You

Are you a business owner looking to make the most of your social media marketing campaigns? Are you hesitating to take the plunge because you don’t know where to start? Well, now’s your time!

With the right guidance and planning, launching a successful social media campaign is well within your reach. You won’t have to be an expert in digital marketing or jump through hoops of complicated metrics to reach your business goals — here are the basics.

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What’s the Buzz About SEO Audits?

Your small business has recently launched a new site. Good job! Now you need to see if this part of your digital marketing plan is working. There’s only one problem: you don’t know how to figure that out. Don’t fret; our SEO experts are here to save the day and help you through this.

You need an SEO audit. Don’t freak out – it’s not bad. Many factors affect a site’s position in search results, but some simple tweaks can make a big difference. In this blog, we’ll break down what the SEO audit process is so your brand can be as awesome as us – uh, you.

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All the Steps of the Logo Design Process

A logo identifies a company and a brand at a glance. The best logos are simple and timeless – designing a great logo is almost like capturing lightning in a bottle. That’s why the logos of many of the world’s largest and most successful businesses only change incrementally over decades.

Exactly how does the logo design process work? You’ve come to the right place. We’ll walk you through the different steps that go into creating a logo for your company. Every agency’s process varies, but these are the general steps found in nearly every company’s logo design process.

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